Anchor vs The Collective:Which is more popular by branded search?
In August 2026, Anchor had more branded searches than The Collective among yoghurt brands worldwide. Anchor was estimated to have 8.1K branded searches compared to The Collective’s 480, and held a 2.2% Share of Search versus The Collective’s 0.13%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Anchor or The Collective?
Compare the yoghurt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Anchor, The Collective. The figures are in the table below the chart.
View monthly share of search table
| Month | Chobani | Yoplait | Anchor | The Collective | Gopala |
|---|---|---|---|---|---|
| Oct 2025 | 86.7% | 11.7% | 1.6% | 0.11% | <0.01% |
| Nov 2025 | 81.3% | 16.4% | 2.2% | 0.13% | <0.01% |
| Dec 2025 | 80.9% | 16.3% | 2.7% | 0.13% | <0.01% |
| Jan 2026 | 80.9% | 16.3% | 2.7% | 0.19% | <0.01% |
| Feb 2026 | 80.9% | 16.3% | 2.7% | 0.13% | <0.01% |
| Mar 2026 | 78.1% | 19.2% | 2.6% | 0.12% | <0.01% |
| Apr 2026 | 78.1% | 19.2% | 2.6% | 0.15% | <0.01% |
| May 2026 | 80.9% | 16.3% | 2.7% | 0.16% | <0.01% |
| Jun 2026 | 81.3% | 16.4% | 2.2% | 0.16% | <0.01% |
| Jul 2026 | 77.6% | 19.1% | 3.1% | 0.19% | <0.01% |
| Aug 2026 | 81.3% | 16.3% | 2.2% | 0.13% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Anchor and The Collective comparison changed over the last 12 months?
3 findings
- Anchor was ahead of The Collective in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Anchor’s estimated Share of Search among yoghurt brands worldwide moved from 1.6% to 2.2%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 11 months ending August 2026, The Collective’s estimated Share of Search among yoghurt brands worldwide moved from 0.11% to 0.13%, and its estimated monthly branded searches held steady at 480.
How did search popularity change for yoghurt brands worldwide in August 2026?
1 change
In August 2026, Anchor lost estimated Share of Search among yoghurt brands worldwide, from 3.1% to 2.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Anchor’s and The Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anchor
1 branded search term
- anchor milk
The Collective
1 branded search term
- collective yoghurt
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.