How popular isThe Collective in search?
In August 2026, there were an estimated 480 branded searches for The Collective worldwide which held steady over the last 11 months. The Collective holds 0.13% estimated Share of Search among yoghurt brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which yoghurt brands compete with The Collective?
Share of Search by month for Chobani, Yoplait, Anchor, The Collective. The figures are in the table below the chart.
View monthly share of search table
| Month | Chobani | Yoplait | Anchor | The Collective | Gopala |
|---|---|---|---|---|---|
| Oct 2025 | 86.7% | 11.7% | 1.6% | 0.11% | <0.01% |
| Nov 2025 | 81.3% | 16.4% | 2.2% | 0.13% | <0.01% |
| Dec 2025 | 80.9% | 16.3% | 2.7% | 0.13% | <0.01% |
| Jan 2026 | 80.9% | 16.3% | 2.7% | 0.19% | <0.01% |
| Feb 2026 | 80.9% | 16.3% | 2.7% | 0.13% | <0.01% |
| Mar 2026 | 78.1% | 19.2% | 2.6% | 0.12% | <0.01% |
| Apr 2026 | 78.1% | 19.2% | 2.6% | 0.15% | <0.01% |
| May 2026 | 80.9% | 16.3% | 2.7% | 0.16% | <0.01% |
| Jun 2026 | 81.3% | 16.4% | 2.2% | 0.16% | <0.01% |
| Jul 2026 | 77.6% | 19.1% | 3.1% | 0.19% | <0.01% |
| Aug 2026 | 81.3% | 16.3% | 2.2% | 0.13% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.3% | 301K | +49.8% | +3.8 points | |
| 2, held 2nd | 16.3% | 60.5K | +22.2% | -2.8 points | |
| 3, held 3rd | 2.2% | 8.1K | 0% | -0.9 points | |
| 4, held 4th | 0.13% | 480 | 0% | -0.1 points | |
| 5, held 5th | <0.01% | 20 | +100% | 0 points |
1.
Chobani81.3%
Held 1st. 301K estimated branded searches, +49.8% vs prior month. Share +3.8 points.
2.
Yoplait16.3%
Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share -2.8 points.
3.
Anchor2.2%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.9 points.
0.13%
Held 4th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Gopala<0.01%
Held 5th. 20 estimated branded searches, +100% vs prior month. Share 0 points.
Compare search popularity between The Collective and its closest rivals
How has branded search demand for The Collective changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Collective worldwide held steady at 480.
- Across the 11 months ending August 2026, The Collective’s estimated Share of Search among yoghurt brands worldwide held steady, from 0.11% to 0.13%.
How did search popularity change for yoghurt brands worldwide in August 2026?
3 changes
In August 2026, Chobani gained estimated Share of Search among yoghurt brands worldwide, from 77.6% to 81.3%.
In August 2026, Yoplait lost estimated Share of Search among yoghurt brands worldwide, from 19.1% to 16.3%.
In August 2026, Anchor lost estimated Share of Search among yoghurt brands worldwide, from 3.1% to 2.2%.
How is The Collective measured?
Brandwave collects information about searches that people make online using The Collective’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- collective yoghurt
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