The Collective vs Yoplait:Which is more popular by branded search?
In August 2026, Yoplait had more branded searches than The Collective among yoghurt brands worldwide. Yoplait was estimated to have 60.5K branded searches compared to The Collective’s 480, and held a 16.3% Share of Search versus The Collective’s 0.13%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, The Collective or Yoplait?
Compare the yoghurt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yoplait, The Collective. The figures are in the table below the chart.
View monthly share of search table
| Month | Chobani | Yoplait | Anchor | The Collective | Gopala |
|---|---|---|---|---|---|
| Oct 2025 | 86.7% | 11.7% | 1.6% | 0.11% | <0.01% |
| Nov 2025 | 81.3% | 16.4% | 2.2% | 0.13% | <0.01% |
| Dec 2025 | 80.9% | 16.3% | 2.7% | 0.13% | <0.01% |
| Jan 2026 | 80.9% | 16.3% | 2.7% | 0.19% | <0.01% |
| Feb 2026 | 80.9% | 16.3% | 2.7% | 0.13% | <0.01% |
| Mar 2026 | 78.1% | 19.2% | 2.6% | 0.12% | <0.01% |
| Apr 2026 | 78.1% | 19.2% | 2.6% | 0.15% | <0.01% |
| May 2026 | 80.9% | 16.3% | 2.7% | 0.16% | <0.01% |
| Jun 2026 | 81.3% | 16.4% | 2.2% | 0.16% | <0.01% |
| Jul 2026 | 77.6% | 19.1% | 3.1% | 0.19% | <0.01% |
| Aug 2026 | 81.3% | 16.3% | 2.2% | 0.13% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the The Collective and Yoplait comparison changed over the last 12 months?
3 findings
- Yoplait was ahead of The Collective in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, The Collective’s estimated Share of Search among yoghurt brands worldwide moved from 0.11% to 0.13%, and its estimated monthly branded searches held steady at 480.
- Across the 11 months ending August 2026, Yoplait’s estimated Share of Search among yoghurt brands worldwide moved from 11.7% to 16.3%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for yoghurt brands worldwide in August 2026?
1 change
In August 2026, Yoplait lost estimated Share of Search among yoghurt brands worldwide, from 19.1% to 16.3%.
How each brand is measured
Brandwave collects information about searches that people make online using The Collective’s and Yoplait’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Collective
1 branded search term
- collective yoghurt
Yoplait
1 branded search term
- yoplait
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.