How popular isYoplait in search?
In August 2026, there were an estimated 60.5K branded searches for Yoplait worldwide which is up 22.2% over the last 11 months. Yoplait holds 16.3% estimated Share of Search among yoghurt brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Chobani81.3%
Yoplait16.3%
Anchor2.2%
The Collective0.13%
Gopala<0.01%
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Which yoghurt brands compete with Yoplait?
Share of Search by month for Chobani, Yoplait, Anchor. The figures are in the table below the chart.
View monthly share of search table
| Month | Chobani | Yoplait | Anchor | The Collective | Gopala |
|---|---|---|---|---|---|
| Oct 2025 | 86.7% | 11.7% | 1.6% | 0.11% | <0.01% |
| Nov 2025 | 81.3% | 16.4% | 2.2% | 0.13% | <0.01% |
| Dec 2025 | 80.9% | 16.3% | 2.7% | 0.13% | <0.01% |
| Jan 2026 | 80.9% | 16.3% | 2.7% | 0.19% | <0.01% |
| Feb 2026 | 80.9% | 16.3% | 2.7% | 0.13% | <0.01% |
| Mar 2026 | 78.1% | 19.2% | 2.6% | 0.12% | <0.01% |
| Apr 2026 | 78.1% | 19.2% | 2.6% | 0.15% | <0.01% |
| May 2026 | 80.9% | 16.3% | 2.7% | 0.16% | <0.01% |
| Jun 2026 | 81.3% | 16.4% | 2.2% | 0.16% | <0.01% |
| Jul 2026 | 77.6% | 19.1% | 3.1% | 0.19% | <0.01% |
| Aug 2026 | 81.3% | 16.3% | 2.2% | 0.13% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.3% | 301K | +49.8% | +3.8 points | |
| 2, held 2nd | 16.3% | 60.5K | +22.2% | -2.8 points | |
| 3, held 3rd | 2.2% | 8.1K | 0% | -0.9 points | |
| 4, held 4th | 0.13% | 480 | 0% | -0.1 points | |
| 5, held 5th | <0.01% | 20 | +100% | 0 points |
1.
Chobani81.3%
Held 1st. 301K estimated branded searches, +49.8% vs prior month. Share +3.8 points.
2.
Yoplait16.3%
Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share -2.8 points.
3.
Anchor2.2%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.9 points.
0.13%
Held 4th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Gopala<0.01%
Held 5th. 20 estimated branded searches, +100% vs prior month. Share 0 points.
Compare search popularity between Yoplait and its closest rivals
How has branded search demand for Yoplait changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Yoplait worldwide rose from 49.5K to 60.5K.
- Across the 11 months ending August 2026, Yoplait’s estimated Share of Search among yoghurt brands worldwide increased from 11.7% to 16.3%.
- Across the 11 months ending August 2026, Yoplait’s estimated Share of Search among yoghurt brands worldwide peaked at 19.2% in March 2026 and was lowest at 11.7% in October 2025.
How did search popularity change for yoghurt brands worldwide in August 2026?
3 changes
In August 2026, Chobani gained estimated Share of Search among yoghurt brands worldwide, from 77.6% to 81.3%.
In August 2026, Yoplait lost estimated Share of Search among yoghurt brands worldwide, from 19.1% to 16.3%.
In August 2026, Anchor lost estimated Share of Search among yoghurt brands worldwide, from 3.1% to 2.2%.
How is Yoplait measured?
Brandwave collects information about searches that people make online using Yoplait’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- yoplait
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Is Yoplait your brand?
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