Chobani vs Yoplait:Which is more popular by branded search?
In August 2026, Chobani had more branded searches than Yoplait among yoghurt brands worldwide. Chobani was estimated to have 301K branded searches compared to Yoplait’s 60.5K, and held an 81.3% Share of Search versus Yoplait’s 16.3%. These are worldwide searches for English-language branded terms.
Follow Chobani vs Yoplait and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Chobani or Yoplait?
Compare the yoghurt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chobani, Yoplait. The figures are in the table below the chart.
View monthly share of search table
| Month | Chobani | Yoplait | Anchor | The Collective | Gopala |
|---|---|---|---|---|---|
| Oct 2025 | 86.7% | 11.7% | 1.6% | 0.11% | <0.01% |
| Nov 2025 | 81.3% | 16.4% | 2.2% | 0.13% | <0.01% |
| Dec 2025 | 80.9% | 16.3% | 2.7% | 0.13% | <0.01% |
| Jan 2026 | 80.9% | 16.3% | 2.7% | 0.19% | <0.01% |
| Feb 2026 | 80.9% | 16.3% | 2.7% | 0.13% | <0.01% |
| Mar 2026 | 78.1% | 19.2% | 2.6% | 0.12% | <0.01% |
| Apr 2026 | 78.1% | 19.2% | 2.6% | 0.15% | <0.01% |
| May 2026 | 80.9% | 16.3% | 2.7% | 0.16% | <0.01% |
| Jun 2026 | 81.3% | 16.4% | 2.2% | 0.16% | <0.01% |
| Jul 2026 | 77.6% | 19.1% | 3.1% | 0.19% | <0.01% |
| Aug 2026 | 81.3% | 16.3% | 2.2% | 0.13% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Chobani and Yoplait comparison changed over the last 12 months?
3 findings
- Chobani was ahead of Yoplait in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chobani’s estimated Share of Search among yoghurt brands worldwide moved from 86.7% to 81.3%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 11 months ending August 2026, Yoplait’s estimated Share of Search among yoghurt brands worldwide moved from 11.7% to 16.3%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for yoghurt brands worldwide in August 2026?
2 changes
In August 2026, Chobani gained estimated Share of Search among yoghurt brands worldwide, from 77.6% to 81.3%.
In August 2026, Yoplait lost estimated Share of Search among yoghurt brands worldwide, from 19.1% to 16.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Chobani’s and Yoplait’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.