Brandwave

How popular isActivia?

In September 2026, people searched for Activia by name about 74,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 6.1% of all global yoghurt brand searches, placing Activia fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about yoghurt brands, Activia did not appear in any of the answers.

Search and AI answers in September 2026

Activia is the fifth most searched of 9 competitors and not listed in any AI answer.

  1. MüllerShare of searches 30.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. ChobaniShare of searches 25%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. The CollectiveShare of searches 11.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. OikosShare of searches 11.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. ActiviaShare of searches 6.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top yoghurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Activia did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fage1st
  2. Chobani2nd
  3. Oikos3rd
  4. Siggi's4th
  5. Yoplait5th
  6. Müller–
  7. The Collective–
  8. Activia–
  9. Noosa–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chobani4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fage4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Siggi's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oikos3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoplait2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Müller0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Collective0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Activia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Noosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about yoghurt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which yoghurt brands compete with Activia?

Activia against yoghurt brands worldwide, by month

Share of searches by month for Müller, Chobani, The Collective, Oikos, Activia, Fage, Yoplait, Noosa, Siggi's. The figures are in the table below the chart.

View monthly share of searches table
MonthMüllerChobaniThe CollectiveOikosActiviaFageYoplaitNoosaSiggi's
Oct 202533.9%27.7%8.3%10.2%6.8%3.7%3.7%3.1%2.5%
Nov 202538.3%20.9%11.5%9.4%6.3%4.2%4.2%2.3%2.8%
Dec 202545.9%16.8%11.3%9.2%6.2%2.8%3.4%2.3%2.3%
Jan 202630%20.1%13.5%11%7.4%4.9%4%4%4.9%
Feb 202627.4%22.4%12.3%12.3%8.3%4.5%4.5%4.5%3.7%
Mar 202631%20.7%11.4%11.4%7.6%5.1%5.1%4.2%3.4%
Apr 202631.8%21.2%11.7%11.7%7.8%4.3%5.2%3.5%2.9%
May 202632.2%21.5%11.9%11.8%6.5%5.3%4.3%3.5%2.9%
Jun 202642.9%19.2%10.6%8.6%5.8%3.9%3.9%3.2%2.1%
Jul 202639.1%17.4%11.8%9.5%6.4%4.3%4.3%4.3%2.9%
Aug 202630.3%24.8%11.2%11.1%6.1%4.1%5%4.1%3.3%
Sep 202630.5%25%11.3%11.2%6.1%5%4.1%3.4%3.4%

  1. 1.Müller

    30.5%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Chobani

    25%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.The Collective

    11.3%

    Held 3rd. 136K estimated branded searches, +0.3% vs prior month. Share +0.1 points.

  4. 4.Oikos

    11.2%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Activia

    6.1%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Fage

    5%

    Moved from 7th to 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  7. 7.Yoplait

    4.1%

    Moved from 6th to 7th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  8. 8.Noosa

    3.4%

    Held 8th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  9. 9.Siggi's

    3.4%

    Held 9th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Activia and its closest rivals

Every comparison with Activia

8 comparisons

How has branded search demand for Activia changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Activia worldwide fell from 90.5K to 74K.
  • Across the 12 months ending September 2026, Activia’s share of searches among yoghurt brands worldwide decreased from 6.8% to 6.1%.
  • Across the 12 months ending September 2026, Activia’s share of searches among yoghurt brands worldwide peaked at 8.3% in February 2026 and was lowest at 5.8% in June 2026.

How did search popularity change for yoghurt brands worldwide in September 2026?

6 changes

  1. In September 2026, Fage overtook Yoplait to rank 6th among yoghurt brands worldwide, with 5% of the searches.

  2. In September 2026, Yoplait lost share of searches among yoghurt brands worldwide, from 5% to 4.1%.

  3. In September 2026, Noosa lost share of searches among yoghurt brands worldwide, from 4.1% to 3.4%.

  4. Oikos’ share of searches among yoghurt brands worldwide has gained ground for 3 months in a row, from 8.6% to 11.2% in September 2026.

  5. Siggi's’ share of searches among yoghurt brands worldwide has gained ground for 3 months in a row, from 2.1% to 3.4% in September 2026.

  6. Estimated monthly branded searches for The Collective worldwide rose 23% over 12 measured months, from 110K to 136K in September 2026.

How are Activia’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Activia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • activia

How the Brand Demand Index is measured

Who owns Activia?

Activia is owned by Danone. Brandwave also tracks Oikos, owned by the same company, worldwide.

Do you work for Activia? To request corrections or removal please contact us via our support page and we will be happy to assist.

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