Noosa vs Oikos:Which is more popular?
In September 2026, Oikos had more branded searches than Noosa among yoghurt brands worldwide. Oikos had about 135,000 branded searches, while Noosa had 40,500. Oikos made up 11.2% of all yoghurt brand searches we track, and Noosa accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about yoghurt brands, Oikos appeared in three of the five answers and Noosa in none.
Follow Noosa vs Oikos and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top yoghurt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oikos was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Noosa did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Chobani4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fage4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Siggi's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oikos3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yoplait2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Müller0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Collective0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Activia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Noosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yoghurt brands
5 answers
Asked ChatGPT
“Which yoghurt brand should I buy?”
Asked ChatGPT
“What are the best yoghurt brands?”
Asked ChatGPT
“What's the best yoghurt brand for everyday snacking?”
Searched Google, AI Overview
“high protein yoghurt”
Searched Google, AI Overview
“best yoghurt”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Noosa or Oikos more popular in search?
This chart shows how often people search Google for Noosa and Oikos by name. Each line represents a brand's share of searches for all nine yoghurt brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Oikos, Noosa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Müller | Chobani | The Collective | Oikos | Activia | Fage | Yoplait | Noosa | Siggi's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 27.7% | 8.3% | 10.2% | 6.8% | 3.7% | 3.7% | 3.1% | 2.5% |
| Nov 2025 | 38.3% | 20.9% | 11.5% | 9.4% | 6.3% | 4.2% | 4.2% | 2.3% | 2.8% |
| Dec 2025 | 45.9% | 16.8% | 11.3% | 9.2% | 6.2% | 2.8% | 3.4% | 2.3% | 2.3% |
| Jan 2026 | 30% | 20.1% | 13.5% | 11% | 7.4% | 4.9% | 4% | 4% | 4.9% |
| Feb 2026 | 27.4% | 22.4% | 12.3% | 12.3% | 8.3% | 4.5% | 4.5% | 4.5% | 3.7% |
| Mar 2026 | 31% | 20.7% | 11.4% | 11.4% | 7.6% | 5.1% | 5.1% | 4.2% | 3.4% |
| Apr 2026 | 31.8% | 21.2% | 11.7% | 11.7% | 7.8% | 4.3% | 5.2% | 3.5% | 2.9% |
| May 2026 | 32.2% | 21.5% | 11.9% | 11.8% | 6.5% | 5.3% | 4.3% | 3.5% | 2.9% |
| Jun 2026 | 42.9% | 19.2% | 10.6% | 8.6% | 5.8% | 3.9% | 3.9% | 3.2% | 2.1% |
| Jul 2026 | 39.1% | 17.4% | 11.8% | 9.5% | 6.4% | 4.3% | 4.3% | 4.3% | 2.9% |
| Aug 2026 | 30.3% | 24.8% | 11.2% | 11.1% | 6.1% | 4.1% | 5% | 4.1% | 3.3% |
| Sep 2026 | 30.5% | 25% | 11.3% | 11.2% | 6.1% | 5% | 4.1% | 3.4% | 3.4% |
How has the Noosa and Oikos comparison changed over the last 12 months?
3 findings
- Oikos was ahead of Noosa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Noosa’s share of searches among yoghurt brands worldwide moved from 3.1% to 3.4%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Oikos’ share of searches among yoghurt brands worldwide moved from 10.2% to 11.2%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for yoghurt brands worldwide in September 2026?
2 changes
In September 2026, Noosa lost share of searches among yoghurt brands worldwide, from 4.1% to 3.4%.
Oikos’ share of searches among yoghurt brands worldwide has gained ground for 3 months in a row, from 8.6% to 11.2% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Noosa’s and Oikos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among yoghurt brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.