Brandwave

Chobani vs The Collective:Which is more popular?

In September 2026, Chobani had more branded searches than The Collective among yoghurt brands worldwide. Chobani had about 301,000 branded searches, while The Collective had 136,000. Chobani made up 57.1% of all yoghurt brand searches we track, and The Collective accounted for 25.8%. When we asked ChatGPT and Google AI Overviews about yoghurt brands, Chobani appeared in four of the five answers and The Collective in none.

Among yoghurt brands worldwide in September 2026

Who do people search for more?

Chobani, about 2 searches for every 1 for The Collective

Chobani 301K searchesThe Collective 136K searches

Who does AI mention more?

Chobani, mentioned in 4 of 5 answers, The Collective in 0

Chobani in 4 of 5The Collective in 0 of 5

Who does AI recommend more?

Chobani, the only one of the two named

Chobani first in 4The Collective never named

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Top yoghurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chobani was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. The Collective did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chobani1st
  2. Siggi's2nd
  3. Yoplait3rd
  4. The Collective–
  5. Anchor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chobani4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Siggi's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoplait2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Collective0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anchor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about yoghurt brands

5 answers

  • Asked ChatGPT

    “Which yoghurt brand should I buy?”

    1. 1Chobani
    2. 2Siggi's

  • Asked ChatGPT

    “What are the best yoghurt brands?”

    1. 1Chobani
    2. 2Siggi's

  • Asked ChatGPT

    “What's the best yoghurt brand for everyday snacking?”

    1. 1Chobani
    2. 2Siggi's

  • Searched Google, AI Overview

    “high protein yoghurt”

    1. 1Chobani
    2. 2Siggi's
    3. 3Yoplait

  • Searched Google, AI Overview

    “best yoghurt”

    1. 1Yoplait

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Chobani or The Collective more popular in search?

This chart shows how often people search Google for Chobani and The Collective by name. Each line represents a brand's share of searches for all five yoghurt brands we track, month by month, from English-language searches worldwide.

Chobani and The Collective among yoghurt brands worldwide, by month

Share of searches by month for Chobani, The Collective. The figures are in the table below the chart.

View monthly share of searches table
MonthChobaniThe CollectiveYoplaitSiggi'sAnchor
Oct 202565.5%19.7%8.8%5.9%0.16%
Nov 202553%29.1%10.7%7.1%0.13%
Dec 202549.7%33.5%10%6.7%0.12%
Jan 202647.1%31.7%9.5%11.6%0.14%
Feb 202652.1%28.7%10.5%8.6%0.15%
Mar 202650.9%28%12.5%8.4%0.15%
Apr 202651.7%28.5%12.7%7%0.12%
May 202652.9%29.1%10.6%7.1%0.15%
Jun 202653.6%29.5%10.8%5.9%0.16%
Jul 202647.9%32.3%11.8%7.9%0.21%
Aug 202655.9%25.2%11.2%7.5%0.13%
Sep 202657.1%25.8%9.4%7.7%0.14%

How has the Chobani and The Collective comparison changed over the last 12 months?

3 findings
  • Chobani was ahead of The Collective in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chobani’s share of searches among yoghurt brands worldwide moved from 65.5% to 57.1%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 12 months ending September 2026, The Collective’s share of searches among yoghurt brands worldwide moved from 19.7% to 25.8%, and its estimated monthly branded searches moved from 110K to 136K.

How did search popularity change for yoghurt brands worldwide in September 2026?

2 changes

  1. In September 2026, Chobani gained share of searches among yoghurt brands worldwide, from 55.9% to 57.1%.

  2. In September 2026, The Collective gained share of searches among yoghurt brands worldwide, from 25.2% to 25.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Chobani’s and The Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chobani

1 branded search term

  • chobani

The Collective

2 branded search terms

  • collective yoghurt
  • the collective

How the Brand Demand Index is measured

Other head-to-heads among yoghurt brands

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