The Collective vs Yoplait:Which is searched more?
In September 2026, The Collective had more branded searches than Yoplait among yoghurt brands worldwide. The Collective had about 136,000 branded searches, while Yoplait had 49,500. The Collective made up 25.8% of all yoghurt brand searches we track, and Yoplait accounted for 9.4%. These are worldwide searches for English-language branded terms.
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Is The Collective or Yoplait more popular in search?
Compare the yoghurt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for The Collective, Yoplait. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chobani | The Collective | Yoplait | Siggi's | Anchor |
|---|---|---|---|---|---|
| Oct 2025 | 65.5% | 19.7% | 8.8% | 5.9% | 0.16% |
| Nov 2025 | 53% | 29.1% | 10.7% | 7.1% | 0.13% |
| Dec 2025 | 49.7% | 33.5% | 10% | 6.7% | 0.12% |
| Jan 2026 | 47.1% | 31.7% | 9.5% | 11.6% | 0.14% |
| Feb 2026 | 52.1% | 28.7% | 10.5% | 8.6% | 0.15% |
| Mar 2026 | 50.9% | 28% | 12.5% | 8.4% | 0.15% |
| Apr 2026 | 51.7% | 28.5% | 12.7% | 7% | 0.12% |
| May 2026 | 52.9% | 29.1% | 10.6% | 7.1% | 0.15% |
| Jun 2026 | 53.6% | 29.5% | 10.8% | 5.9% | 0.16% |
| Jul 2026 | 47.9% | 32.3% | 11.8% | 7.9% | 0.21% |
| Aug 2026 | 55.9% | 25.2% | 11.2% | 7.5% | 0.13% |
| Sep 2026 | 57.1% | 25.8% | 9.4% | 7.7% | 0.14% |
How has the The Collective and Yoplait comparison changed over the last 12 months?
3 findings
- The Collective was ahead of Yoplait in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The Collective’s share of searches among yoghurt brands worldwide moved from 19.7% to 25.8%, and its estimated monthly branded searches moved from 110K to 136K.
- Across the 12 months ending September 2026, Yoplait’s share of searches among yoghurt brands worldwide moved from 8.8% to 9.4%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for yoghurt brands worldwide in September 2026?
2 changes
In September 2026, The Collective gained share of searches among yoghurt brands worldwide, from 25.2% to 25.8%.
In September 2026, Yoplait lost share of searches among yoghurt brands worldwide, from 11.2% to 9.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using The Collective’s and Yoplait’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Collective
2 branded search terms
- collective yoghurt
- the collective
Yoplait
1 branded search term
- yoplait
Other head-to-heads among yoghurt brands
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