Siggi's vs Yoplait:Which is more popular?
In September 2026, Yoplait had more branded searches than Siggi's among yoghurt brands worldwide. Yoplait had about 49,500 branded searches, while Siggi's had 40,500. Yoplait made up 9.4% of all yoghurt brand searches we track, and Siggi's accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about yoghurt brands, Siggi's appeared in four of the five answers and Yoplait in two. Siggi's was mentioned before Yoplait in every answer.
Who do people search for more?
Yoplait, about 22% more searches than Siggi's
Who does AI mention more?
Siggi's, mentioned in 4 of 5 answers, Yoplait in 2
Who does AI recommend more?
Siggi's, named ahead of Yoplait in every answer
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Top yoghurt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Siggi's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yoplait was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Siggi's was listed before Yoplait in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Chobani1st- Siggi's2nd
- Yoplait3rd
The Collective–
Anchor–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chobani4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Siggi's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yoplait2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The Collective0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Anchor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yoghurt brands
5 answers
Asked ChatGPT
“Which yoghurt brand should I buy?”
Asked ChatGPT
“What are the best yoghurt brands?”
Asked ChatGPT
“What's the best yoghurt brand for everyday snacking?”
Searched Google, AI Overview
“high protein yoghurt”
Searched Google, AI Overview
“best yoghurt”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Siggi's or Yoplait more popular in search?
This chart shows how often people search Google for Siggi's and Yoplait by name. Each line represents a brand's share of searches for all five yoghurt brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Yoplait, Siggi's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chobani | The Collective | Yoplait | Siggi's | Anchor |
|---|---|---|---|---|---|
| Oct 2025 | 65.5% | 19.7% | 8.8% | 5.9% | 0.16% |
| Nov 2025 | 53% | 29.1% | 10.7% | 7.1% | 0.13% |
| Dec 2025 | 49.7% | 33.5% | 10% | 6.7% | 0.12% |
| Jan 2026 | 47.1% | 31.7% | 9.5% | 11.6% | 0.14% |
| Feb 2026 | 52.1% | 28.7% | 10.5% | 8.6% | 0.15% |
| Mar 2026 | 50.9% | 28% | 12.5% | 8.4% | 0.15% |
| Apr 2026 | 51.7% | 28.5% | 12.7% | 7% | 0.12% |
| May 2026 | 52.9% | 29.1% | 10.6% | 7.1% | 0.15% |
| Jun 2026 | 53.6% | 29.5% | 10.8% | 5.9% | 0.16% |
| Jul 2026 | 47.9% | 32.3% | 11.8% | 7.9% | 0.21% |
| Aug 2026 | 55.9% | 25.2% | 11.2% | 7.5% | 0.13% |
| Sep 2026 | 57.1% | 25.8% | 9.4% | 7.7% | 0.14% |
How has the Siggi's and Yoplait comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Siggi's took it in January 2026, Yoplait took it in February 2026.
- Across the 12 months ending September 2026, Siggi's’ share of searches among yoghurt brands worldwide moved from 5.9% to 7.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Yoplait’s share of searches among yoghurt brands worldwide moved from 8.8% to 9.4%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for yoghurt brands worldwide in September 2026?
2 changes
In September 2026, Yoplait lost share of searches among yoghurt brands worldwide, from 11.2% to 9.4%.
Estimated monthly branded searches for Siggi's worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Siggi's’ and Yoplait’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among yoghurt brands
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