Brandwave

How popular isSiggi's?

In September 2026, people searched for Siggi's by name about 40,500 times worldwide, a 22.4% increase from the previous year. These searches made up 7.7% of all global yoghurt brand searches, placing Siggi's fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about yoghurt brands, Siggi's appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Siggi's is the fourth most searched of 5 competitors and the second most recommended in AI answers.

  1. ChobaniShare of searches 57.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. The CollectiveShare of searches 25.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. YoplaitShare of searches 9.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. Siggi'sShare of searches 7.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. AnchorShare of searches 0.14%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top yoghurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Siggi's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Siggi's is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chobani1st
  2. Siggi's2nd
  3. Yoplait3rd
  4. The Collective–
  5. Anchor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chobani4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Siggi's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoplait2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Collective0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anchor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about yoghurt brands

5 answers

  • Asked ChatGPT

    “Which yoghurt brand should I buy?”

    1. 1Chobani
    2. 2Siggi's

  • Asked ChatGPT

    “What are the best yoghurt brands?”

    1. 1Chobani
    2. 2Siggi's

  • Asked ChatGPT

    “What's the best yoghurt brand for everyday snacking?”

    1. 1Chobani
    2. 2Siggi's

  • Searched Google, AI Overview

    “high protein yoghurt”

    1. 1Chobani
    2. 2Siggi's
    3. 3Yoplait

  • Searched Google, AI Overview

    “best yoghurt”

    1. 1Yoplait

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which yoghurt brands compete with Siggi's?

Siggi's against yoghurt brands worldwide, by month

Share of searches by month for Chobani, The Collective, Yoplait, Siggi's. The figures are in the table below the chart.

View monthly share of searches table
MonthChobaniThe CollectiveYoplaitSiggi'sAnchor
Oct 202565.5%19.7%8.8%5.9%0.16%
Nov 202553%29.1%10.7%7.1%0.13%
Dec 202549.7%33.5%10%6.7%0.12%
Jan 202647.1%31.7%9.5%11.6%0.14%
Feb 202652.1%28.7%10.5%8.6%0.15%
Mar 202650.9%28%12.5%8.4%0.15%
Apr 202651.7%28.5%12.7%7%0.12%
May 202652.9%29.1%10.6%7.1%0.15%
Jun 202653.6%29.5%10.8%5.9%0.16%
Jul 202647.9%32.3%11.8%7.9%0.21%
Aug 202655.9%25.2%11.2%7.5%0.13%
Sep 202657.1%25.8%9.4%7.7%0.14%

  1. 1.Chobani

    57.1%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.The Collective

    25.8%

    Held 2nd. 136K estimated branded searches, +0.3% vs prior month. Share +0.6 points.

  3. 3.Yoplait

    9.4%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  4. 4.Siggi's

    7.7%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Anchor

    0.14%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Siggi's and its closest rivals

Every comparison with Siggi's

4 comparisons

How has branded search demand for Siggi's changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Siggi's worldwide rose from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, Siggi's’ share of searches among yoghurt brands worldwide increased from 5.9% to 7.7%.
  • Across the 12 months ending September 2026, Siggi's’ share of searches among yoghurt brands worldwide peaked at 11.6% in January 2026 and was lowest at 5.9% in October 2025.

How did search popularity change for yoghurt brands worldwide in September 2026?

5 changes

  1. In September 2026, Chobani gained share of searches among yoghurt brands worldwide, from 55.9% to 57.1%.

  2. In September 2026, The Collective gained share of searches among yoghurt brands worldwide, from 25.2% to 25.8%.

  3. In September 2026, Yoplait lost share of searches among yoghurt brands worldwide, from 11.2% to 9.4%.

  4. Estimated monthly branded searches for Siggi's worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  5. Estimated monthly branded searches for Anchor worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are Siggi's’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Siggi's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • siggis

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How the Brand Demand Index is measured

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