Anchor vs Siggi's:Which is more popular?
In September 2026, Siggi's had more branded searches than Anchor among yoghurt brands worldwide. Siggi's had about 40,500 branded searches, while Anchor had 720. Siggi's made up 7.7% of all yoghurt brand searches we track, and Anchor accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about yoghurt brands, Siggi's appeared in four of the five answers and Anchor in none.
Who do people search for more?
Siggi's, about 56 searches for every 1 for Anchor
Who does AI mention more?
Siggi's, mentioned in 4 of 5 answers, Anchor in 0
Who does AI recommend more?
Siggi's, the only one of the two named
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Top yoghurt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Siggi's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Anchor did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Chobani1st- Siggi's2nd
Yoplait3rd
The Collective–
Anchor–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chobani4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Siggi's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yoplait2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The Collective0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Anchor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yoghurt brands
5 answers
Asked ChatGPT
“Which yoghurt brand should I buy?”
Asked ChatGPT
“What are the best yoghurt brands?”
Asked ChatGPT
“What's the best yoghurt brand for everyday snacking?”
Searched Google, AI Overview
“high protein yoghurt”
Searched Google, AI Overview
“best yoghurt”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Anchor or Siggi's more popular in search?
This chart shows how often people search Google for Anchor and Siggi's by name. Each line represents a brand's share of searches for all five yoghurt brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Siggi's, Anchor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chobani | The Collective | Yoplait | Siggi's | Anchor |
|---|---|---|---|---|---|
| Oct 2025 | 65.5% | 19.7% | 8.8% | 5.9% | 0.16% |
| Nov 2025 | 53% | 29.1% | 10.7% | 7.1% | 0.13% |
| Dec 2025 | 49.7% | 33.5% | 10% | 6.7% | 0.12% |
| Jan 2026 | 47.1% | 31.7% | 9.5% | 11.6% | 0.14% |
| Feb 2026 | 52.1% | 28.7% | 10.5% | 8.6% | 0.15% |
| Mar 2026 | 50.9% | 28% | 12.5% | 8.4% | 0.15% |
| Apr 2026 | 51.7% | 28.5% | 12.7% | 7% | 0.12% |
| May 2026 | 52.9% | 29.1% | 10.6% | 7.1% | 0.15% |
| Jun 2026 | 53.6% | 29.5% | 10.8% | 5.9% | 0.16% |
| Jul 2026 | 47.9% | 32.3% | 11.8% | 7.9% | 0.21% |
| Aug 2026 | 55.9% | 25.2% | 11.2% | 7.5% | 0.13% |
| Sep 2026 | 57.1% | 25.8% | 9.4% | 7.7% | 0.14% |
How has the Anchor and Siggi's comparison changed over the last 12 months?
3 findings
- Siggi's was ahead of Anchor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Anchor’s share of searches among yoghurt brands worldwide moved from 0.16% to 0.14%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Siggi's’ share of searches among yoghurt brands worldwide moved from 5.9% to 7.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for yoghurt brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Anchor’s and Siggi's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among yoghurt brands
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