Brandwave

Siggi's vs The Collective:Which is more popular?

In September 2026, The Collective had more branded searches than Siggi's among yoghurt brands worldwide. The Collective had about 136,000 branded searches, while Siggi's had 40,500. The Collective made up 25.8% of all yoghurt brand searches we track, and Siggi's accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about yoghurt brands, Siggi's appeared in four of the five answers and The Collective in none.

Among yoghurt brands worldwide in September 2026

Who do people search for more?

The Collective, about 3 searches for every 1 for Siggi's

The Collective 136K searchesSiggi's 40.5K searches

Who does AI mention more?

Siggi's, mentioned in 4 of 5 answers, The Collective in 0

Siggi's in 4 of 5The Collective in 0 of 5

Who does AI recommend more?

Siggi's, the only one of the two named

Siggi's first in 4The Collective never named

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Top yoghurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Siggi's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. The Collective did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chobani1st
  2. Siggi's2nd
  3. Yoplait3rd
  4. The Collective–
  5. Anchor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chobani4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Siggi's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoplait2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Collective0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anchor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about yoghurt brands

5 answers

  • Asked ChatGPT

    “Which yoghurt brand should I buy?”

    1. 1Chobani
    2. 2Siggi's

  • Asked ChatGPT

    “What are the best yoghurt brands?”

    1. 1Chobani
    2. 2Siggi's

  • Asked ChatGPT

    “What's the best yoghurt brand for everyday snacking?”

    1. 1Chobani
    2. 2Siggi's

  • Searched Google, AI Overview

    “high protein yoghurt”

    1. 1Chobani
    2. 2Siggi's
    3. 3Yoplait

  • Searched Google, AI Overview

    “best yoghurt”

    1. 1Yoplait

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Siggi's or The Collective more popular in search?

This chart shows how often people search Google for Siggi's and The Collective by name. Each line represents a brand's share of searches for all five yoghurt brands we track, month by month, from English-language searches worldwide.

Siggi's and The Collective among yoghurt brands worldwide, by month

Share of searches by month for The Collective, Siggi's. The figures are in the table below the chart.

View monthly share of searches table
MonthChobaniThe CollectiveYoplaitSiggi'sAnchor
Oct 202565.5%19.7%8.8%5.9%0.16%
Nov 202553%29.1%10.7%7.1%0.13%
Dec 202549.7%33.5%10%6.7%0.12%
Jan 202647.1%31.7%9.5%11.6%0.14%
Feb 202652.1%28.7%10.5%8.6%0.15%
Mar 202650.9%28%12.5%8.4%0.15%
Apr 202651.7%28.5%12.7%7%0.12%
May 202652.9%29.1%10.6%7.1%0.15%
Jun 202653.6%29.5%10.8%5.9%0.16%
Jul 202647.9%32.3%11.8%7.9%0.21%
Aug 202655.9%25.2%11.2%7.5%0.13%
Sep 202657.1%25.8%9.4%7.7%0.14%

How has the Siggi's and The Collective comparison changed over the last 12 months?

3 findings
  • The Collective was ahead of Siggi's in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Siggi's’ share of searches among yoghurt brands worldwide moved from 5.9% to 7.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, The Collective’s share of searches among yoghurt brands worldwide moved from 19.7% to 25.8%, and its estimated monthly branded searches moved from 110K to 136K.

How did search popularity change for yoghurt brands worldwide in September 2026?

2 changes

  1. In September 2026, The Collective gained share of searches among yoghurt brands worldwide, from 25.2% to 25.8%.

  2. Estimated monthly branded searches for Siggi's worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Siggi's’ and The Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Siggi's

1 branded search term

  • siggis

The Collective

2 branded search terms

  • collective yoghurt
  • the collective

How the Brand Demand Index is measured

Other head-to-heads among yoghurt brands

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