Chobani vs Siggi's:Which is more popular?
In September 2026, Chobani had more branded searches than Siggi's among yoghurt brands worldwide. Chobani had about 301,000 branded searches, while Siggi's had 40,500. Chobani made up 25% of all yoghurt brand searches we track, and Siggi's accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about yoghurt brands, Chobani and Siggi's each appeared in four of the five answers. Chobani was mentioned before Siggi's in every answer that named either.
Who do people search for more?
Chobani, about 7 searches for every 1 for Siggi's
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Chobani, named ahead of Siggi's in 4 of 4 answers
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Top yoghurt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chobani and Siggi's were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Chobani was listed before Siggi's in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chobani4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fage4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Siggi's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oikos3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yoplait2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Müller0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Collective0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Activia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Noosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yoghurt brands
5 answers
Asked ChatGPT
“Which yoghurt brand should I buy?”
Asked ChatGPT
“What are the best yoghurt brands?”
Asked ChatGPT
“What's the best yoghurt brand for everyday snacking?”
Searched Google, AI Overview
“high protein yoghurt”
Searched Google, AI Overview
“best yoghurt”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Chobani or Siggi's more popular in search?
This chart shows how often people search Google for Chobani and Siggi's by name. Each line represents a brand's share of searches for all nine yoghurt brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Chobani, Siggi's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Müller | Chobani | The Collective | Oikos | Activia | Fage | Yoplait | Noosa | Siggi's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 27.7% | 8.3% | 10.2% | 6.8% | 3.7% | 3.7% | 3.1% | 2.5% |
| Nov 2025 | 38.3% | 20.9% | 11.5% | 9.4% | 6.3% | 4.2% | 4.2% | 2.3% | 2.8% |
| Dec 2025 | 45.9% | 16.8% | 11.3% | 9.2% | 6.2% | 2.8% | 3.4% | 2.3% | 2.3% |
| Jan 2026 | 30% | 20.1% | 13.5% | 11% | 7.4% | 4.9% | 4% | 4% | 4.9% |
| Feb 2026 | 27.4% | 22.4% | 12.3% | 12.3% | 8.3% | 4.5% | 4.5% | 4.5% | 3.7% |
| Mar 2026 | 31% | 20.7% | 11.4% | 11.4% | 7.6% | 5.1% | 5.1% | 4.2% | 3.4% |
| Apr 2026 | 31.8% | 21.2% | 11.7% | 11.7% | 7.8% | 4.3% | 5.2% | 3.5% | 2.9% |
| May 2026 | 32.2% | 21.5% | 11.9% | 11.8% | 6.5% | 5.3% | 4.3% | 3.5% | 2.9% |
| Jun 2026 | 42.9% | 19.2% | 10.6% | 8.6% | 5.8% | 3.9% | 3.9% | 3.2% | 2.1% |
| Jul 2026 | 39.1% | 17.4% | 11.8% | 9.5% | 6.4% | 4.3% | 4.3% | 4.3% | 2.9% |
| Aug 2026 | 30.3% | 24.8% | 11.2% | 11.1% | 6.1% | 4.1% | 5% | 4.1% | 3.3% |
| Sep 2026 | 30.5% | 25% | 11.3% | 11.2% | 6.1% | 5% | 4.1% | 3.4% | 3.4% |
How has the Chobani and Siggi's comparison changed over the last 12 months?
3 findings
- Chobani was ahead of Siggi's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chobani’s share of searches among yoghurt brands worldwide moved from 27.7% to 25%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Siggi's’ share of searches among yoghurt brands worldwide moved from 2.5% to 3.4%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for yoghurt brands worldwide in September 2026?
2 changes
Siggi's’ share of searches among yoghurt brands worldwide has gained ground for 3 months in a row, from 2.1% to 3.4% in September 2026.
Estimated monthly branded searches for Chobani worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Chobani’s and Siggi's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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