Siggi's vs Yoplait:Which is searched more?
In September 2026, Yoplait had more branded searches than Siggi's among yoghurt brands worldwide. Yoplait had about 49,500 branded searches, while Siggi's had 40,500. Yoplait made up 9.4% of all yoghurt brand searches we track, and Siggi's accounted for 7.7%. These are worldwide searches for English-language branded terms.
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Is Siggi's or Yoplait more popular in search?
Compare the yoghurt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Yoplait, Siggi's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chobani | The Collective | Yoplait | Siggi's | Anchor |
|---|---|---|---|---|---|
| Oct 2025 | 65.5% | 19.7% | 8.8% | 5.9% | 0.16% |
| Nov 2025 | 53% | 29.1% | 10.7% | 7.1% | 0.13% |
| Dec 2025 | 49.7% | 33.5% | 10% | 6.7% | 0.12% |
| Jan 2026 | 47.1% | 31.7% | 9.5% | 11.6% | 0.14% |
| Feb 2026 | 52.1% | 28.7% | 10.5% | 8.6% | 0.15% |
| Mar 2026 | 50.9% | 28% | 12.5% | 8.4% | 0.15% |
| Apr 2026 | 51.7% | 28.5% | 12.7% | 7% | 0.12% |
| May 2026 | 52.9% | 29.1% | 10.6% | 7.1% | 0.15% |
| Jun 2026 | 53.6% | 29.5% | 10.8% | 5.9% | 0.16% |
| Jul 2026 | 47.9% | 32.3% | 11.8% | 7.9% | 0.21% |
| Aug 2026 | 55.9% | 25.2% | 11.2% | 7.5% | 0.13% |
| Sep 2026 | 57.1% | 25.8% | 9.4% | 7.7% | 0.14% |
How has the Siggi's and Yoplait comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Siggi's took it in January 2026, Yoplait took it in February 2026.
- Across the 12 months ending September 2026, Siggi's’ share of searches among yoghurt brands worldwide moved from 5.9% to 7.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Yoplait’s share of searches among yoghurt brands worldwide moved from 8.8% to 9.4%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for yoghurt brands worldwide in September 2026?
2 changes
In September 2026, Yoplait lost share of searches among yoghurt brands worldwide, from 11.2% to 9.4%.
Estimated monthly branded searches for Siggi's worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Siggi's’ and Yoplait’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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