Alpro vs Fairlife:Which is more popular by branded search?
In August 2026, Alpro had more branded searches than Fairlife among milk brands worldwide. Alpro was estimated to have 110K branded searches compared to Fairlife’s 90.5K, and held a 27.8% Share of Search versus Fairlife’s 22.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Alpro or Fairlife?
Compare the milk brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Alpro, Fairlife. The figures are in the table below the chart.
View monthly share of search table
| Month | Oatly | Alpro | Fairlife | Almond Breeze | Anchor | Meadow Fresh |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 32.4% | 21.7% | 3.6% | 1.6% | 1.1% |
| Nov 2025 | 44% | 29.3% | 19.7% | 3.9% | 1.8% | 1.2% |
| Dec 2025 | 43.8% | 29.4% | 19.6% | 3.9% | 2.1% | 1.2% |
| Jan 2026 | 39.2% | 32.1% | 21.5% | 4.3% | 1.9% | 1% |
| Feb 2026 | 41.1% | 33.6% | 18.4% | 3.7% | 2% | 1.1% |
| Mar 2026 | 44.3% | 29.7% | 19.9% | 3.3% | 1.8% | 0.97% |
| Apr 2026 | 39.5% | 32.3% | 21.7% | 3.5% | 1.9% | 1.1% |
| May 2026 | 39.6% | 32.4% | 21.7% | 3.5% | 1.9% | 0.86% |
| Jun 2026 | 42.2% | 28.1% | 23.1% | 3.8% | 1.7% | 1.1% |
| Jul 2026 | 37.8% | 25.2% | 30.9% | 3.4% | 1.9% | 0.82% |
| Aug 2026 | 41.7% | 27.8% | 22.9% | 4.6% | 2% | 0.91% |
| Sep 2026 | — | — | — | — | — | — |
How has the Alpro and Fairlife comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Fairlife took it in July 2026, Alpro took it in August 2026.
- Across the 11 months ending August 2026, Alpro’s estimated Share of Search among milk brands worldwide moved from 32.4% to 27.8%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Fairlife’s estimated Share of Search among milk brands worldwide moved from 21.7% to 22.9%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for milk brands worldwide in August 2026?
2 changes
In August 2026, Alpro overtook Fairlife to rank 2nd among milk brands worldwide, at 27.8%.
In August 2026, Fairlife lost estimated Share of Search among milk brands worldwide, from 30.9% to 22.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Alpro’s and Fairlife’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.