Magic Spoon vs Premier Protein:Which is more popular?
In October 2026, Magic Spoon had more branded searches than Premier Protein among protein cereal brands worldwide. Magic Spoon had about 27,100 branded searches, while Premier Protein had 5,400. Magic Spoon made up 22.6% of all protein cereal brand searches we track, and Premier Protein accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about protein cereal brands, Magic Spoon appeared in all five answers and Premier Protein in three. Magic Spoon was mentioned before Premier Protein in three out of five answers.
Who do people search for more?
Magic Spoon, about 5 searches for every 1 for Premier Protein
Who does AI mention more?
Magic Spoon, mentioned in every answer we collected
Who does AI recommend more?
Magic Spoon, named ahead of Premier Protein in 3 of 5 answers
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Top protein cereal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Magic Spoon appeared in all five answers. Premier Protein was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Magic Spoon was listed before Premier Protein in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Catalina Crunch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Magic Spoon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Premier Protein3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Three Wishes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ghost1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about protein cereal brands
5 answers
Asked ChatGPT
“Which protein cereal should I buy?”
Asked ChatGPT
“What are the best protein cereals?”
Asked ChatGPT
“What's the best protein cereal for a low-sugar breakfast?”
Searched Google, AI Overview
“high protein cereal”
Searched Google, AI Overview
“protein cereal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Magic Spoon or Premier Protein more popular in search?
This chart shows how often people search Google for Magic Spoon and Premier Protein by name. Each line represents a brand's share of searches for all six protein cereal brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Magic Spoon, Premier Protein. The figures are in the table below the chart.
View monthly share of searches table
| Month | Catalina Crunch | Magic Spoon | Ghost | Three Wishes | Premier Protein | Kellogg's |
|---|---|---|---|---|---|---|
| Nov 2025 | 50.2% | 27.4% | 4.5% | 10% | 5.5% | 2.4% |
| Dec 2025 | 51% | 22.8% | 5.6% | 10.2% | 8.3% | 2% |
| Jan 2026 | 49.9% | 27.3% | 5.5% | 8.2% | 6.7% | 2.4% |
| Feb 2026 | 54.4% | 24.3% | 5.9% | 7.3% | 5.9% | 2.2% |
| Mar 2026 | 51.3% | 28.1% | 5.6% | 8.4% | 4.6% | 2% |
| Apr 2026 | 46.5% | 31.1% | 6.2% | 9.3% | 5.1% | 1.8% |
| May 2026 | 50.2% | 27.4% | 5.5% | 10% | 4.5% | 2.4% |
| Jun 2026 | 44.1% | 29.5% | 7.2% | 10.8% | 5.9% | 2.6% |
| Jul 2026 | 49.1% | 26.8% | 6.6% | 9.8% | 5.4% | 2.4% |
| Aug 2026 | 47.3% | 25.9% | 7.7% | 11.6% | 5.2% | 2.3% |
| Sep 2026 | 44.3% | 29.6% | 7.2% | 10.8% | 5.9% | 2.1% |
| Oct 2026 | 50.4% | 22.6% | 10.1% | 10.1% | 4.5% | 2.4% |
Premier Protein sells other things too, so only its searches that name this product count here, like “premier protein cereal”.
How has branded search for Magic Spoon and Premier Protein changed worldwide over the last 12 months?
3 findings
- Magic Spoon was ahead of Premier Protein in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Magic Spoon’s share of searches among protein cereal brands worldwide moved from 27.4% to 22.6%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending October 2026, Premier Protein’s share of searches among protein cereal brands worldwide moved from 5.5% to 4.5%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for protein cereal brands worldwide in October 2026?
2 changes
In October 2026, Magic Spoon lost share of searches among protein cereal brands worldwide, from 29.6% to 22.6%.
In October 2026, Premier Protein lost share of searches among protein cereal brands worldwide, from 5.9% to 4.5%.
How are Magic Spoon’s and Premier Protein’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Magic Spoon’s and Premier Protein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Magic Spoon
1 branded search term
- magic spoon
Premier Protein
1 branded search term
- premier protein cereal
Other head-to-heads among protein cereal brands
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