Brandwave

How popular isKellogg's?

In October 2026, people searched for Kellogg's by name about 372,000 times worldwide, about the same as the previous year. These searches made up 2.4% of all global protein cereal brand searches, placing Kellogg's sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about protein cereal brands, Kellogg's did not appear in any of the answers.

Search and AI answers in October 2026

Kellogg's is the sixth most searched of 6 competitors and not named in the AI answers we collected.

  1. Catalina CrunchShare of searches 50.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Magic SpoonShare of searches 22.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. GhostShare of searches 10.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. Three WishesShare of searches 10.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Kellogg'sShare of searches 2.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top protein cereal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kellogg's did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Magic Spoon1st
  2. Catalina Crunch2nd
  3. Premier Protein3rd
  4. Ghost4th
  5. Three Wishes5th
  6. Kellogg's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Catalina Crunch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Magic Spoon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Premier Protein3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Three Wishes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ghost1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about protein cereal brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Kellogg's compared with other protein cereal brands worldwide?

Kellogg's against protein cereal brands worldwide, by month

Share of searches by month for Catalina Crunch, Magic Spoon, Ghost, Three Wishes, Premier Protein, Kellogg's. The figures are in the table below the chart.

View monthly share of searches table
MonthCatalina CrunchMagic SpoonGhostThree WishesPremier ProteinKellogg's
Nov 202550.2%27.4%4.5%10%5.5%2.4%
Dec 202551%22.8%5.6%10.2%8.3%2%
Jan 202649.9%27.3%5.5%8.2%6.7%2.4%
Feb 202654.4%24.3%5.9%7.3%5.9%2.2%
Mar 202651.3%28.1%5.6%8.4%4.6%2%
Apr 202646.5%31.1%6.2%9.3%5.1%1.8%
May 202650.2%27.4%5.5%10%4.5%2.4%
Jun 202644.1%29.5%7.2%10.8%5.9%2.6%
Jul 202649.1%26.8%6.6%9.8%5.4%2.4%
Aug 202647.3%25.9%7.7%11.6%5.2%2.3%
Sep 202644.3%29.6%7.2%10.8%5.9%2.1%
Oct 202650.4%22.6%10.1%10.1%4.5%2.4%

  1. 1.Catalina Crunch

    50.4%

    Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +6.1 points.

  2. 2.Magic Spoon

    22.6%

    Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -7 points.

  3. 3.Ghost

    10.1%

    Moved from 4th to 3rd. 12.1K estimated branded searches, +49.4% vs prior month. Share +2.8 points.

  4. 4.Three Wishes

    10.1%

    Moved from 3rd to 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Premier Protein

    4.5%

    Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  6. 6.Kellogg's

    2.4%

    Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.3 points.

Kellogg's and Premier Protein sell other things too, so only their searches that name this product count here, like “special k protein cereal”.

Compare popularity between Kellogg's and its closest rivals

Every comparison with Kellogg's

22 comparisons

How has branded search demand for Kellogg's changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Kellogg's worldwide held steady, from 371K to 372K.
  • Across the 12 months ending October 2026, Kellogg's’ share of searches among protein cereal brands worldwide held steady at 2.4%.

How did search popularity change for protein cereal brands worldwide in October 2026?

5 changes

  1. In October 2026, Ghost overtook Three Wishes to rank 3rd among protein cereal brands worldwide, with 10.1% of the searches.

  2. In October 2026, Catalina Crunch gained share of searches among protein cereal brands worldwide, from 44.3% to 50.4%.

  3. In October 2026, Magic Spoon lost share of searches among protein cereal brands worldwide, from 29.6% to 22.6%.

  4. In October 2026, Premier Protein lost share of searches among protein cereal brands worldwide, from 5.9% to 4.5%.

  5. In October 2026, Three Wishes lost share of searches among protein cereal brands worldwide, from 10.8% to 10.1%.

How are Kellogg's’ branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Kellogg's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kellogg s
  • kelloggs
  • kelloggs bars
  • kelloggs breakfast bar
  • kelloggs cereal bar
  • kelloggs granola bar
  • special k protein cereal

Do you work for Kellogg's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kellogg's compete?

Kellogg's is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Breakfast cereals1st of 637.9%Show ranking
Granola bar brands9th of 141.8%Show ranking
Protein cereal brands6th of 62.4%Shown above
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