Ghost vs Kellogg's:Which is more popular?
In October 2026, Ghost had more branded searches than Kellogg's among protein cereal brands worldwide. Ghost had about 12,100 branded searches, while Kellogg's had 2,900. Ghost made up 10.1% of all protein cereal brand searches we track, and Kellogg's accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about protein cereal brands, Ghost appeared in one of the five answers and Kellogg's in none.
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Top protein cereal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ghost was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kellogg's did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Catalina Crunch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Magic Spoon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Premier Protein3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Three Wishes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ghost1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about protein cereal brands
5 answers
Asked ChatGPT
“Which protein cereal should I buy?”
Asked ChatGPT
“What are the best protein cereals?”
Asked ChatGPT
“What's the best protein cereal for a low-sugar breakfast?”
Searched Google, AI Overview
“high protein cereal”
Searched Google, AI Overview
“protein cereal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Ghost or Kellogg's more popular in search?
This chart shows how often people search Google for Ghost and Kellogg's by name. Each line represents a brand's share of searches for all six protein cereal brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ghost, Kellogg's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Catalina Crunch | Magic Spoon | Ghost | Three Wishes | Premier Protein | Kellogg's |
|---|---|---|---|---|---|---|
| Nov 2025 | 50.2% | 27.4% | 4.5% | 10% | 5.5% | 2.4% |
| Dec 2025 | 51% | 22.8% | 5.6% | 10.2% | 8.3% | 2% |
| Jan 2026 | 49.9% | 27.3% | 5.5% | 8.2% | 6.7% | 2.4% |
| Feb 2026 | 54.4% | 24.3% | 5.9% | 7.3% | 5.9% | 2.2% |
| Mar 2026 | 51.3% | 28.1% | 5.6% | 8.4% | 4.6% | 2% |
| Apr 2026 | 46.5% | 31.1% | 6.2% | 9.3% | 5.1% | 1.8% |
| May 2026 | 50.2% | 27.4% | 5.5% | 10% | 4.5% | 2.4% |
| Jun 2026 | 44.1% | 29.5% | 7.2% | 10.8% | 5.9% | 2.6% |
| Jul 2026 | 49.1% | 26.8% | 6.6% | 9.8% | 5.4% | 2.4% |
| Aug 2026 | 47.3% | 25.9% | 7.7% | 11.6% | 5.2% | 2.3% |
| Sep 2026 | 44.3% | 29.6% | 7.2% | 10.8% | 5.9% | 2.1% |
| Oct 2026 | 50.4% | 22.6% | 10.1% | 10.1% | 4.5% | 2.4% |
Kellogg's sells other things too, so only its searches that name this product count here, like “special k protein cereal”.
How has branded search for Ghost and Kellogg's changed worldwide over the last 12 months?
3 findings
- Ghost was ahead of Kellogg's in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Ghost’s share of searches among protein cereal brands worldwide moved from 4.5% to 10.1%, and its estimated monthly branded searches moved from 5.4K to 12.1K.
- Across the 12 months ending October 2026, Kellogg's’ share of searches among protein cereal brands worldwide held steady at 2.4%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for protein cereal brands worldwide in October 2026?
1 change
In October 2026, Ghost overtook Three Wishes to rank 3rd among protein cereal brands worldwide, with 10.1% of the searches.
How are Ghost’s and Kellogg's’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ghost’s and Kellogg's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among protein cereal brands
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