Brandwave

Ghost vs Three Wishes:Which is more popular?

In October 2026, Ghost and Three Wishes were level in searches among protein cereal brands worldwide, with an estimated 12.1K branded searches each, at 10.1% of the total each. When we asked ChatGPT and Google AI Overviews about protein cereal brands, Three Wishes appeared in two of the five answers and Ghost in one. Ghost and Three Wishes were each mentioned first in one of the two answers that named either.

Among protein cereal brands worldwide in October 2026

Who do people search for more?

Ghost and Three Wishes are searched for about as often as each other.

Ghost 12.1K searchesThree Wishes 12.1K searches

Who does AI mention more?

Three Wishes, mentioned in 2 of 5 answers, Ghost in 1

Three Wishes in 2 of 5Ghost in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Ghost first in 1Three Wishes first in 1

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Top protein cereal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Three Wishes was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ghost was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ghost and Three Wishes were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Magic Spoon1st
  2. Catalina Crunch2nd
  3. Premier Protein3rd
  4. Ghost4th
  5. Three Wishes5th
  6. Kellogg's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Catalina Crunch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Magic Spoon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Premier Protein3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Three Wishes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ghost1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about protein cereal brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Ghost or Three Wishes more popular in search?

This chart shows how often people search Google for Ghost and Three Wishes by name. Each line represents a brand's share of searches for all six protein cereal brands we track, month by month, from English-language searches worldwide.

Ghost and Three Wishes among protein cereal brands worldwide, by month

Share of searches by month for Ghost, Three Wishes. The figures are in the table below the chart.

View monthly share of searches table
MonthCatalina CrunchMagic SpoonGhostThree WishesPremier ProteinKellogg's
Nov 202550.2%27.4%4.5%10%5.5%2.4%
Dec 202551%22.8%5.6%10.2%8.3%2%
Jan 202649.9%27.3%5.5%8.2%6.7%2.4%
Feb 202654.4%24.3%5.9%7.3%5.9%2.2%
Mar 202651.3%28.1%5.6%8.4%4.6%2%
Apr 202646.5%31.1%6.2%9.3%5.1%1.8%
May 202650.2%27.4%5.5%10%4.5%2.4%
Jun 202644.1%29.5%7.2%10.8%5.9%2.6%
Jul 202649.1%26.8%6.6%9.8%5.4%2.4%
Aug 202647.3%25.9%7.7%11.6%5.2%2.3%
Sep 202644.3%29.6%7.2%10.8%5.9%2.1%
Oct 202650.4%22.6%10.1%10.1%4.5%2.4%

How has branded search for Ghost and Three Wishes changed worldwide over the last 12 months?

3 findings
  • Ghost was ahead of Three Wishes in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Ghost’s share of searches among protein cereal brands worldwide moved from 4.5% to 10.1%, and its estimated monthly branded searches moved from 5.4K to 12.1K.
  • Across the 12 months ending October 2026, Three Wishes’ share of searches among protein cereal brands worldwide moved from 10% to 10.1%, and its estimated monthly branded searches held steady at 12.1K.

How did search popularity change for protein cereal brands worldwide in October 2026?

2 changes
  1. In October 2026, Ghost overtook Three Wishes to rank 3rd among protein cereal brands worldwide, with 10.1% of the searches.

  2. In October 2026, Three Wishes lost share of searches among protein cereal brands worldwide, from 10.8% to 10.1%.

How are Ghost’s and Three Wishes’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ghost’s and Three Wishes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ghost

1 branded search term

  • ghost cereal

Three Wishes

1 branded search term

  • three wishes cereal

How the Brand Demand Index is measured

Other head-to-heads among protein cereal brands

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