Kellogg's vs Quaker Oats:Which is more popular?
In October 2026, Quaker Oats had more branded searches than Kellogg's among granola bar brands worldwide. Quaker Oats had about 9,290 branded searches, while Kellogg's had 7,780. Quaker Oats made up 2.1% of all granola bar brand searches we track, and Kellogg's accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about granola bar brands, Quaker Oats appeared in three of the five answers and Kellogg's in none.
Who do people search for more?
Quaker Oats, about 19% more searches than Kellogg's
Who does AI mention more?
Quaker Oats, mentioned in 3 of 5 answers, Kellogg's in 0
Who does AI recommend more?
Quaker Oats, the only one of the two named
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Top granola bar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Quaker Oats was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kellogg's did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Nature Valley1st
Kind2nd
MadeGood3rd- Quaker Oats4th
RXBAR5th
Clif Bar6th
Nutri-Grain7th
Belvita–
Kellogg's–
Carman's–- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MadeGood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kind4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nature Valley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quaker Oats3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RXBAR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clif Bar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nutri-Grain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Belvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Carman's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about granola bar brands
5 answers
Asked ChatGPT
“Which granola bar brand should I go to?”
Asked ChatGPT
“What are the best granola bar brands?”
Asked ChatGPT
“What's the best granola bar brand for school snacks?”
Searched Google, AI Overview
“granola bars”
Searched Google, AI Overview
“granola bar brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kellogg's or Quaker Oats more popular in search?
This chart shows how often people search Google for Kellogg's and Quaker Oats by name. Each line represents a brand's share of searches for all 14 granola bar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Quaker Oats, Kellogg's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Belvita | Clif Bar | Nature Valley | MadeGood | Kind | Nutri-Grain | RXBAR | Quaker Oats | Kellogg's | Carman's | Mother Earth | Griffin's | Arnott's | Brookfarm |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 14.8% | 18.1% | 18.1% | 14.3% | 14.8% | 8.3% | 6.6% | 2.1% | 1.8% | 1% | 0.06% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 15.6% | 19% | 19% | 12.3% | 15.6% | 7.3% | 7% | 1.8% | 1.5% | 0.82% | 0.07% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 14% | 20.9% | 17.1% | 13.5% | 14% | 7.9% | 7.6% | 2.2% | 1.8% | 0.99% | 0.06% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 15.7% | 19.2% | 15.7% | 12.4% | 15.7% | 8.9% | 7% | 2.4% | 1.7% | 1% | 0.08% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 13.8% | 20.7% | 16.9% | 14.3% | 13.8% | 7.8% | 7.6% | 1.9% | 2% | 0.91% | 0.09% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 14.7% | 22% | 14.7% | 14.2% | 14.7% | 8.9% | 6.6% | 1.8% | 1.5% | 0.78% | 0.06% | <0.01% | <0.01% | <0.01% |
| May 2026 | 14.6% | 21.9% | 14.6% | 14.2% | 14.6% | 8.5% | 6.6% | 2.1% | 1.6% | 1.1% | 0.08% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 13.3% | 19.9% | 16.3% | 13.8% | 16.3% | 8.4% | 7.3% | 1.7% | 1.5% | 1.5% | 0.09% | <0.01% | 0.01% | <0.01% |
| Jul 2026 | 13.2% | 24.2% | 16.2% | 13.7% | 13.2% | 7.7% | 7.2% | 1.9% | 1.5% | 1.1% | 0.09% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 14% | 21% | 14% | 17.8% | 14% | 8% | 6.3% | 2% | 1.6% | 1.1% | 0.09% | <0.01% | 0.02% | <0.01% |
| Sep 2026 | 16.3% | 20% | 16.3% | 16.9% | 10.9% | 7.7% | 7.3% | 2% | 1.6% | 0.93% | 0.09% | <0.01% | <0.01% | <0.01% |
| Oct 2026 | 16.8% | 16.8% | 16.8% | 15.3% | 13.7% | 9.5% | 6.1% | 2.1% | 1.8% | 0.95% | 0.09% | 0.01% | <0.01% | <0.01% |
Quaker Oats and Kellogg's sell other things too, so only their searches that name this product count here, like “quaker bars”.
How has branded search for Kellogg's and Quaker Oats changed worldwide over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Kellogg's took it in March 2026, Quaker Oats took it in April 2026.
- Across the 12 months ending October 2026, Kellogg's’ share of searches among granola bar brands worldwide held steady at 1.8%, and its estimated monthly branded searches moved from 6.2K to 7.8K.
- Across the 12 months ending October 2026, Quaker Oats’ share of searches among granola bar brands worldwide held steady at 2.1%, and its estimated monthly branded searches moved from 7K to 9.3K.
How did search popularity change for granola bar brands worldwide in October 2026?
2 changes
Estimated monthly branded searches for Quaker Oats worldwide rose 33.1% over 12 measured months, from 7K to 9.3K in October 2026.
Estimated monthly branded searches for Kellogg's worldwide rose 26.3% over 12 measured months, from 6.2K to 7.8K in October 2026.
How are Kellogg's’ and Quaker Oats’ branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Kellogg's’ and Quaker Oats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kellogg's
4 branded search terms
- kelloggs bars
- kelloggs breakfast bar
- kelloggs cereal bar
- kelloggs granola bar
Quaker Oats
7 branded search terms
- quaker bars
- quaker cereal bar
- quaker granola bar
- quaker oats bars
- quaker oats breakfast bar
- quaker oats granola bar
- quaker snack bar
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