Brandwave

Medela vs Momcozy:Which is more popular?

In September 2026, Momcozy had more branded searches than Medela among wearable breast pump brands worldwide. Momcozy had about 497,000 branded searches, while Medela had 275,000. Momcozy made up 47.7% of all wearable breast pump brand searches we track, and Medela accounted for 26.4%. When we asked ChatGPT and Google AI Overviews about wearable breast pump brands, Momcozy appeared in all five answers and Medela in none.

Among wearable breast pump brands worldwide in September 2026

Who do people search for more?

Momcozy, about 81% more searches than Medela

Momcozy 497K searchesMedela 275K searches

Who does AI mention more?

Momcozy, mentioned in every answer we collected

Momcozy in 5 of 5Medela in 0 of 5

Who does AI recommend more?

Momcozy, the only one of the two named

Momcozy first in 5Medela never named

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Top wearable breast pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Momcozy appeared in all five answers. Medela did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Willow1st
  2. Momcozy2nd
  3. Elvie3rd
  4. Eufy4th
  5. Lansinoh5th
  6. Medela–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Momcozy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Elvie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eufy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Willow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lansinoh1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Medela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wearable breast pump brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Medela or Momcozy more popular in search?

This chart shows how often people search Google for Medela and Momcozy by name. Each line represents a brand's share of searches for all six wearable breast pump brands we track, month by month, from English-language searches worldwide.

Medela and Momcozy among wearable breast pump brands worldwide, by month

Share of searches by month for Momcozy, Medela. The figures are in the table below the chart.

View monthly share of searches table
MonthMomcozyMedelaLansinohElvieEufyWillow
Oct 202540.1%30.2%10.9%11.9%4%3%
Nov 202546.1%26.6%12%8.9%3.8%2.6%
Dec 202543.8%30%11.5%8.5%3.6%2.6%
Jan 202643.3%30.3%11.6%8.4%3.5%2.8%
Feb 202643.6%31%11.5%7.6%3.6%2.6%
Mar 202646.1%28.1%12.3%7.3%3.9%2.3%
Apr 202647.2%27.8%12.3%7.2%3.2%2.2%
May 202647%27.8%12.3%6.7%3.9%2.3%
Jun 202648.5%25%12.6%6.9%5%2%
Jul 202652.2%24.4%11.4%5.8%4.5%1.8%
Aug 202652.1%23.9%11.4%5.5%5.3%1.8%
Sep 202647.7%26.4%12.1%6%5.8%2%

How has the Medela and Momcozy comparison changed over the last 12 months?

3 findings
  • Momcozy was ahead of Medela in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Medela’s share of searches among wearable breast pump brands worldwide moved from 30.2% to 26.4%, and its estimated monthly branded searches moved from 306K to 275K.
  • Across the 12 months ending September 2026, Momcozy’s share of searches among wearable breast pump brands worldwide moved from 40.1% to 47.7%, and its estimated monthly branded searches moved from 407K to 497K.

How did search popularity change for wearable breast pump brands worldwide in September 2026?

2 changes

  1. In September 2026, Medela gained share of searches among wearable breast pump brands worldwide, from 23.9% to 26.4%.

  2. In September 2026, Momcozy lost share of searches among wearable breast pump brands worldwide, from 52.1% to 47.7%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Medela’s and Momcozy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Medela

8 branded search terms

  • breast pump medela
  • medela
  • medela breast pump
  • medela freestyle
  • medela swing maxi
  • medela symphony
  • medela wearable pump
  • wearable pump medela

Momcozy

7 branded search terms

  • breast pump momcozy
  • mom cozy
  • momcozy
  • momcozy breast pump
  • momcozy mobile flow
  • momcozy wearable pump
  • wearable pump momcozy

How the Brand Demand Index is measured

Other head-to-heads among wearable breast pump brands

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