Brandwave

How popular isMedela in search?

In September 2026, there were an estimated 275K branded searches for Medela worldwide which is down 10.3% over the last 12 months. Medela holds 0.62% estimated Share of Search among breast pads brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Tommee Tippee49%
  2. Philips Avent34%
  3. NUK12.7%
  4. Lansinoh2.5%
  5. Pigeon1.1%
  6. Medela0.62%
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Which breast pads brands compete with Medela?

Medela against breast pads brands worldwide, by month

Share of Search by month for Tommee Tippee, Philips Avent, NUK, Lansinoh, Medela. The figures are in the table below the chart.

View monthly share of search table
MonthTommee TippeePhilips AventNUKLansinohPigeonMedela
Oct 202546.7%35.1%13.1%3.2%1.1%0.78%
Nov 202546.7%35.1%13.1%3.2%1.1%0.78%
Dec 202546.7%33.7%14.8%3%1.1%0.72%
Jan 202646.5%33.5%14.7%3.6%0.98%0.72%
Feb 202646.2%34%15%3%1.2%0.73%
Mar 202645.3%34.1%15.6%3.1%1.1%0.76%
Apr 202644%37.4%14%2.8%1.2%0.68%
May 202644.1%37.4%14%2.8%1.1%0.68%
Jun 202647%35.4%13.2%2.6%1.2%0.64%
Jul 202648.5%34.3%12.8%2.6%1.1%0.62%
Aug 202649.3%33.5%12.5%3.1%1.1%0.61%
Sep 202649%34%12.7%2.5%1.1%0.62%

  1. 1.Tommee Tippee

    49%

    Held 1st. 286K estimated branded searches, -2.1% vs prior month. Share -0.2 points.

  2. 2.Philips Avent

    34%

    Held 2nd. 198K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.NUK

    12.7%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Lansinoh

    2.5%

    Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  5. 5.Pigeon

    1.1%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Medela

    0.62%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Medela and its closest rivals

Every comparison with Medela

How has branded search demand for Medela changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Medela worldwide fell from 306K to 275K.
  • Across the 12 months ending September 2026, Medela’s estimated Share of Search among breast pads brands worldwide held steady, from 0.78% to 0.62%.

How did search popularity change for breast pads brands worldwide in September 2026?

  1. In September 2026, Philips Avent gained estimated Share of Search among breast pads brands worldwide, from 33.5% to 34%.

  2. In September 2026, Lansinoh lost estimated Share of Search among breast pads brands worldwide, from 3.1% to 2.5%.

  3. Estimated monthly branded searches for Medela worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

Where does Medela compete?

Medela is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Wearable breast pump brands2nd of 528%Show ranking
Baby bottle brands6th of 60.45%Show ranking
Breast pads brands6th of 60.62%Shown above
Milk warmer brands3rd of 30.74%Show ranking
Breast pump brands5th of 60.97%Show ranking
Pump bag brands2nd of 41.9%Show ranking
Nipple cream brands3rd of 32.8%Show ranking

How is Medela measured?

Brandwave collects information about searches that people make online using Medela’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • breast pump medela
  • medela
  • medela breast pump
  • medela freestyle
  • medela swing maxi
  • medela symphony
  • medela wearable pump
  • wearable pump medela

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How the Brand Demand Index is measured

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