Brandwave

Cake Maternity vs Medela:Which is more popular?

In September 2026, Cake Maternity had more branded searches than Medela among nursing bra brands worldwide. Cake Maternity had about 1,770 branded searches, while Medela had 1,000. Cake Maternity made up 2.2% of all nursing bra brand searches we track, and Medela accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about nursing bra brands, Cake Maternity appeared in two of the four answers and Medela in none.

Among nursing bra brands worldwide in September 2026

Who do people search for more?

Cake Maternity, about 77% more searches than Medela

Cake Maternity 1.8K searchesMedela 1K searches

Who does AI mention more?

Cake Maternity, mentioned in 2 of 4 answers, Medela in 0

Cake Maternity in 2 of 4Medela in 0 of 4

Who does AI recommend more?

Cake Maternity, the only one of the two named

Cake Maternity first in 2Medela never named

Follow Cake Maternity vs Medela and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top nursing bra brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cake Maternity was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Medela did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kindred Bravely1st
  2. Momcozy2nd
  3. Bravado Designs3rd
  4. Cake Maternity4th
  5. Auden5th
  6. Bodily6th
  7. Elomi7th
  8. Hotmilk–
  9. Boob Design–
  10. Medela–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kindred Bravely4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Momcozy3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Auden3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bravado Designs2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cake Maternity2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bodily1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elomi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hotmilk0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Boob Design0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Medela0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about nursing bra brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Cake Maternity or Medela more popular in search?

This chart shows how often people search Google for Cake Maternity and Medela by name. Each line represents a brand's share of searches for all 13 nursing bra brands we track, month by month, from English-language searches worldwide.

Cake Maternity and Medela among nursing bra brands worldwide, by month

Share of searches by month for Cake Maternity, Medela. The figures are in the table below the chart.

View monthly share of searches table
MonthKindred BravelyMomcozyAudenHotmilkBodilyBravado DesignsBoob DesignCake MaternityMedelaElomiAnitaPanacheMotherhood Maternity
Oct 202567.8%6.7%6.8%3%3%4.3%3%2.6%1.2%0.59%0.4%0.32%0.32%
Nov 202571.4%7%4.8%2%3.8%3.7%2.6%2.2%1.1%0.42%0.34%0.28%0.28%
Dec 202574%6.7%4.1%1.6%3%4.2%1.9%2.3%0.9%0.4%0.33%0.27%0.27%
Jan 202671.5%6.2%5.1%2.2%3.4%3.3%2.2%3.2%1.2%0.55%0.45%0.3%0.36%
Feb 202677.1%5.8%3.8%2.1%2.6%2.5%1.7%2%1.1%0.42%0.34%0.28%0.28%
Mar 202670.1%6.8%5%3%3%3.5%3%2.7%1%0.75%0.4%0.33%0.33%
Apr 202674.5%5.9%4.3%2.6%2.6%3%2.2%2.4%0.9%0.65%0.29%0.29%0.29%
May 202675.3%5.8%4.2%2.5%2.5%3.1%2.1%1.9%0.87%0.77%0.34%0.34%0.23%
Jun 202665.8%9.3%5.5%3.3%4.1%3.4%2.7%2.5%1.1%1%0.45%0.45%0.37%
Jul 202664.9%7.6%6.4%4.2%4.2%3.6%2.2%3.1%1.5%1%0.56%0.45%0.37%
Aug 202667.1%7.5%6.2%4.1%4.1%3.3%2.1%2.4%1.1%0.99%0.54%0.36%0.36%
Sep 202666.3%8.1%5.5%4.4%3.6%3.4%3%2.2%1.2%1.1%0.48%0.39%0.32%

How has the Cake Maternity and Medela comparison changed over the last 12 months?

3 findings
  • Cake Maternity was ahead of Medela in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cake Maternity’s share of searches among nursing bra brands worldwide moved from 2.6% to 2.2%, and its estimated monthly branded searches moved from 2.1K to 1.8K.
  • Across the 12 months ending September 2026, Medela’s share of searches among nursing bra brands worldwide held steady at 1.2%, and its estimated monthly branded searches held steady at 1K.

How did search popularity change for nursing bra brands worldwide in September 2026?

2 changes

  1. In September 2026, Boob Design overtook Cake Maternity to rank 7th among nursing bra brands worldwide, with 3% of the searches.

  2. Estimated monthly branded searches for Cake Maternity worldwide fell 16.1% over 12 measured months, from 2.1K to 1.8K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Cake Maternity’s and Medela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cake Maternity

2 branded search terms

  • cake maternity
  • cake maternity nursing bra

Medela

1 branded search term

  • medela nursing bra

How the Brand Demand Index is measured

Other head-to-heads among nursing bra brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free