Brandwave

How popular isCake Maternity?

In September 2026, people searched for Cake Maternity by name about 1,770 times worldwide, a 16.1% decrease from the previous year. These searches made up 2.2% of all global nursing bra brand searches, placing Cake Maternity eighth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about nursing bra brands, Cake Maternity appeared in two of the four answers and was the fourth most recommended of the 13.

Search and AI answers in September 2026

Cake Maternity is the eighth most searched of 13 competitors and the fourth most recommended in AI answers.

  1. Kindred BravelyShare of searches 66.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. MomcozyShare of searches 8.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. AudenShare of searches 5.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  4. HotmilkShare of searches 4.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Cake MaternityShare of searches 2.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

+8 more

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Top nursing bra brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cake Maternity was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Cake Maternity is the fourth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kindred Bravely1st
  2. Momcozy2nd
  3. Bravado Designs3rd
  4. Cake Maternity4th
  5. Auden5th
  6. Bodily6th
  7. Elomi7th
  8. Hotmilk–
  9. Boob Design–
  10. Medela–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kindred Bravely4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Momcozy3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Auden3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bravado Designs2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cake Maternity2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bodily1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elomi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hotmilk0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Boob Design0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Medela0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about nursing bra brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which nursing bra brands compete with Cake Maternity?

Cake Maternity against nursing bra brands worldwide, by month

Share of searches by month for Kindred Bravely, Momcozy, Auden, Hotmilk, Bodily, Bravado Designs, Boob Design, Cake Maternity. The figures are in the table below the chart.

View monthly share of searches table
MonthKindred BravelyMomcozyAudenHotmilkBodilyBravado DesignsBoob DesignCake MaternityMedelaElomiAnitaPanacheMotherhood Maternity
Oct 202567.8%6.7%6.8%3%3%4.3%3%2.6%1.2%0.59%0.4%0.32%0.32%
Nov 202571.4%7%4.8%2%3.8%3.7%2.6%2.2%1.1%0.42%0.34%0.28%0.28%
Dec 202574%6.7%4.1%1.6%3%4.2%1.9%2.3%0.9%0.4%0.33%0.27%0.27%
Jan 202671.5%6.2%5.1%2.2%3.4%3.3%2.2%3.2%1.2%0.55%0.45%0.3%0.36%
Feb 202677.1%5.8%3.8%2.1%2.6%2.5%1.7%2%1.1%0.42%0.34%0.28%0.28%
Mar 202670.1%6.8%5%3%3%3.5%3%2.7%1%0.75%0.4%0.33%0.33%
Apr 202674.5%5.9%4.3%2.6%2.6%3%2.2%2.4%0.9%0.65%0.29%0.29%0.29%
May 202675.3%5.8%4.2%2.5%2.5%3.1%2.1%1.9%0.87%0.77%0.34%0.34%0.23%
Jun 202665.8%9.3%5.5%3.3%4.1%3.4%2.7%2.5%1.1%1%0.45%0.45%0.37%
Jul 202664.9%7.6%6.4%4.2%4.2%3.6%2.2%3.1%1.5%1%0.56%0.45%0.37%
Aug 202667.1%7.5%6.2%4.1%4.1%3.3%2.1%2.4%1.1%0.99%0.54%0.36%0.36%
Sep 202666.3%8.1%5.5%4.4%3.6%3.4%3%2.2%1.2%1.1%0.48%0.39%0.32%

  1. 1.Kindred Bravely

    66.3%

    Held 1st. 53.9K estimated branded searches, -9.3% vs prior month. Share -0.8 points.

  2. 2.Momcozy

    8.1%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.Auden

    5.5%

    Held 3rd. 4.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  4. 4.Hotmilk

    4.4%

    Moved from 5th to 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Bodily

    3.6%

    Moved from 4th to 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.5 points.

  6. 6.Bravado Designs

    3.4%

    Held 6th. 2.8K estimated branded searches, -3.1% vs prior month. Share +0.2 points.

  7. 7.Boob Design

    3%

    Moved from 8th to 7th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.8 points.

  8. 8.Cake Maternity

    2.2%

    Moved from 7th to 8th. 1.8K estimated branded searches, -16.1% vs prior month. Share -0.2 points.

  9. 9.Medela

    1.2%

    Held 9th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Elomi

    1.1%

    Held 10th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Anita

    0.48%

    Held 11th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  12. 12.Panache

    0.39%

    Moved from 13th to 12th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Motherhood Maternity

    0.32%

    Moved from 12th to 13th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Cake Maternity and its closest rivals

Every comparison with Cake Maternity

22 comparisons

How has branded search demand for Cake Maternity changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cake Maternity worldwide fell from 2.1K to 1.8K.
  • Across the 12 months ending September 2026, Cake Maternity’s share of searches among nursing bra brands worldwide peaked at 3.2% in January 2026 and was lowest at 1.9% in May 2026.

How did search popularity change for nursing bra brands worldwide in September 2026?

6 changes

  1. In September 2026, Boob Design overtook Cake Maternity to rank 7th among nursing bra brands worldwide, with 3% of the searches.

  2. In September 2026, Momcozy gained share of searches among nursing bra brands worldwide, from 7.5% to 8.1%.

  3. In September 2026, Kindred Bravely lost share of searches among nursing bra brands worldwide, from 67.1% to 66.3%.

  4. In September 2026, Auden lost share of searches among nursing bra brands worldwide, from 6.2% to 5.5%.

  5. In September 2026, Hotmilk rose from 5th to 4th among nursing bra brands worldwide.

  6. In September 2026, Panache rose from 13th to 12th among nursing bra brands worldwide.

How are Cake Maternity’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cake Maternity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cake maternity
  • cake maternity nursing bra

Do you work for Cake Maternity? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Cake Maternity compete?

Cake Maternity is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Maternity clothing brands13th of 130.41%Show ranking
Nursing bra brands8th of 132.2%Shown above
Creator with pink hair and a pink jacket

Is Cake Maternity your brand?

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