Brandwave

Auden vs Cake Maternity:Which is more popular?

In September 2026, Auden had more branded searches than Cake Maternity among nursing bra brands worldwide. Auden had about 4,500 branded searches, while Cake Maternity had 1,770. Auden made up 5.5% of all nursing bra brand searches we track, and Cake Maternity accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about nursing bra brands, Auden appeared in three of the four answers and Cake Maternity in two. Auden and Cake Maternity were each mentioned first in two of the four answers.

Among nursing bra brands worldwide in September 2026

Who do people search for more?

Auden, about 3 searches for every 1 for Cake Maternity

Auden 4.5K searchesCake Maternity 1.8K searches

Who does AI mention more?

Auden, mentioned in 3 of 4 answers, Cake Maternity in 2

Auden in 3 of 4Cake Maternity in 2 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Auden first in 2Cake Maternity first in 2

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Top nursing bra brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Auden was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Cake Maternity was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Auden and Cake Maternity were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kindred Bravely1st
  2. Momcozy2nd
  3. Bravado Designs3rd
  4. Cake Maternity4th
  5. Auden5th
  6. Bodily6th
  7. Elomi7th
  8. Hotmilk–
  9. Boob Design–
  10. Medela–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kindred Bravely4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Momcozy3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Auden3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bravado Designs2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cake Maternity2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bodily1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elomi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hotmilk0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Boob Design0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Medela0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about nursing bra brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Auden or Cake Maternity more popular in search?

This chart shows how often people search Google for Auden and Cake Maternity by name. Each line represents a brand's share of searches for all 13 nursing bra brands we track, month by month, from English-language searches worldwide.

Auden and Cake Maternity among nursing bra brands worldwide, by month

Share of searches by month for Auden, Cake Maternity. The figures are in the table below the chart.

View monthly share of searches table
MonthKindred BravelyMomcozyAudenHotmilkBodilyBravado DesignsBoob DesignCake MaternityMedelaElomiAnitaPanacheMotherhood Maternity
Oct 202567.8%6.7%6.8%3%3%4.3%3%2.6%1.2%0.59%0.4%0.32%0.32%
Nov 202571.4%7%4.8%2%3.8%3.7%2.6%2.2%1.1%0.42%0.34%0.28%0.28%
Dec 202574%6.7%4.1%1.6%3%4.2%1.9%2.3%0.9%0.4%0.33%0.27%0.27%
Jan 202671.5%6.2%5.1%2.2%3.4%3.3%2.2%3.2%1.2%0.55%0.45%0.3%0.36%
Feb 202677.1%5.8%3.8%2.1%2.6%2.5%1.7%2%1.1%0.42%0.34%0.28%0.28%
Mar 202670.1%6.8%5%3%3%3.5%3%2.7%1%0.75%0.4%0.33%0.33%
Apr 202674.5%5.9%4.3%2.6%2.6%3%2.2%2.4%0.9%0.65%0.29%0.29%0.29%
May 202675.3%5.8%4.2%2.5%2.5%3.1%2.1%1.9%0.87%0.77%0.34%0.34%0.23%
Jun 202665.8%9.3%5.5%3.3%4.1%3.4%2.7%2.5%1.1%1%0.45%0.45%0.37%
Jul 202664.9%7.6%6.4%4.2%4.2%3.6%2.2%3.1%1.5%1%0.56%0.45%0.37%
Aug 202667.1%7.5%6.2%4.1%4.1%3.3%2.1%2.4%1.1%0.99%0.54%0.36%0.36%
Sep 202666.3%8.1%5.5%4.4%3.6%3.4%3%2.2%1.2%1.1%0.48%0.39%0.32%

How has the Auden and Cake Maternity comparison changed over the last 12 months?

3 findings
  • Auden was ahead of Cake Maternity in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Auden’s share of searches among nursing bra brands worldwide moved from 6.8% to 5.5%, and its estimated monthly branded searches moved from 5.5K to 4.5K.
  • Across the 12 months ending September 2026, Cake Maternity’s share of searches among nursing bra brands worldwide moved from 2.6% to 2.2%, and its estimated monthly branded searches moved from 2.1K to 1.8K.

How did search popularity change for nursing bra brands worldwide in September 2026?

3 changes

  1. In September 2026, Boob Design overtook Cake Maternity to rank 7th among nursing bra brands worldwide, with 3% of the searches.

  2. In September 2026, Auden lost share of searches among nursing bra brands worldwide, from 6.2% to 5.5%.

  3. Estimated monthly branded searches for Cake Maternity worldwide fell 16.1% over 12 measured months, from 2.1K to 1.8K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Auden’s and Cake Maternity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Auden

2 branded search terms

  • auden bra
  • auden nursing bra

Cake Maternity

2 branded search terms

  • cake maternity
  • cake maternity nursing bra

How the Brand Demand Index is measured

Other head-to-heads among nursing bra brands

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