Cake Maternity vs Elomi:Which is more popular?
In September 2026, Cake Maternity had more branded searches than Elomi among nursing bra brands worldwide. Cake Maternity had about 1,770 branded searches, while Elomi had 880. Cake Maternity made up 2.2% of all nursing bra brand searches we track, and Elomi accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about nursing bra brands, Cake Maternity appeared in two of the four answers and Elomi in one. Cake Maternity was mentioned before Elomi in every answer that named either.
Who do people search for more?
Cake Maternity, about 2 searches for every 1 for Elomi
Who does AI mention more?
Cake Maternity, mentioned in 2 of 4 answers, Elomi in 1
Who does AI recommend more?
Cake Maternity, named ahead of Elomi in 2 of 2 answers
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Top nursing bra brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Cake Maternity was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Elomi was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Cake Maternity was listed before Elomi in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kindred Bravely4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Momcozy3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Auden3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bravado Designs2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Cake Maternity2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bodily1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Elomi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hotmilk0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Boob Design0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Medela0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about nursing bra brands
4 answers
Asked ChatGPT
“Which nursing bra brand should I buy?”
Asked ChatGPT
“What are the best nursing bra brands?”
Asked ChatGPT
“What's the best nursing bra brand for comfort while sleeping?”
Searched Google, AI Overview
“nursing bra”
Searched Google, AI Overview
“best nursing bra”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Cake Maternity or Elomi more popular in search?
This chart shows how often people search Google for Cake Maternity and Elomi by name. Each line represents a brand's share of searches for all 13 nursing bra brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Cake Maternity, Elomi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kindred Bravely | Momcozy | Auden | Hotmilk | Bodily | Bravado Designs | Boob Design | Cake Maternity | Medela | Elomi | Anita | Panache | Motherhood Maternity |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.8% | 6.7% | 6.8% | 3% | 3% | 4.3% | 3% | 2.6% | 1.2% | 0.59% | 0.4% | 0.32% | 0.32% |
| Nov 2025 | 71.4% | 7% | 4.8% | 2% | 3.8% | 3.7% | 2.6% | 2.2% | 1.1% | 0.42% | 0.34% | 0.28% | 0.28% |
| Dec 2025 | 74% | 6.7% | 4.1% | 1.6% | 3% | 4.2% | 1.9% | 2.3% | 0.9% | 0.4% | 0.33% | 0.27% | 0.27% |
| Jan 2026 | 71.5% | 6.2% | 5.1% | 2.2% | 3.4% | 3.3% | 2.2% | 3.2% | 1.2% | 0.55% | 0.45% | 0.3% | 0.36% |
| Feb 2026 | 77.1% | 5.8% | 3.8% | 2.1% | 2.6% | 2.5% | 1.7% | 2% | 1.1% | 0.42% | 0.34% | 0.28% | 0.28% |
| Mar 2026 | 70.1% | 6.8% | 5% | 3% | 3% | 3.5% | 3% | 2.7% | 1% | 0.75% | 0.4% | 0.33% | 0.33% |
| Apr 2026 | 74.5% | 5.9% | 4.3% | 2.6% | 2.6% | 3% | 2.2% | 2.4% | 0.9% | 0.65% | 0.29% | 0.29% | 0.29% |
| May 2026 | 75.3% | 5.8% | 4.2% | 2.5% | 2.5% | 3.1% | 2.1% | 1.9% | 0.87% | 0.77% | 0.34% | 0.34% | 0.23% |
| Jun 2026 | 65.8% | 9.3% | 5.5% | 3.3% | 4.1% | 3.4% | 2.7% | 2.5% | 1.1% | 1% | 0.45% | 0.45% | 0.37% |
| Jul 2026 | 64.9% | 7.6% | 6.4% | 4.2% | 4.2% | 3.6% | 2.2% | 3.1% | 1.5% | 1% | 0.56% | 0.45% | 0.37% |
| Aug 2026 | 67.1% | 7.5% | 6.2% | 4.1% | 4.1% | 3.3% | 2.1% | 2.4% | 1.1% | 0.99% | 0.54% | 0.36% | 0.36% |
| Sep 2026 | 66.3% | 8.1% | 5.5% | 4.4% | 3.6% | 3.4% | 3% | 2.2% | 1.2% | 1.1% | 0.48% | 0.39% | 0.32% |
How has the Cake Maternity and Elomi comparison changed over the last 12 months?
3 findings
- Cake Maternity was ahead of Elomi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cake Maternity’s share of searches among nursing bra brands worldwide moved from 2.6% to 2.2%, and its estimated monthly branded searches moved from 2.1K to 1.8K.
- Across the 12 months ending September 2026, Elomi’s share of searches among nursing bra brands worldwide moved from 0.59% to 1.1%, and its estimated monthly branded searches moved from 480 to 880.
How did search popularity change for nursing bra brands worldwide in September 2026?
3 changes
In September 2026, Boob Design overtook Cake Maternity to rank 7th among nursing bra brands worldwide, with 3% of the searches.
Estimated monthly branded searches for Elomi worldwide rose 83.3% over 12 measured months, from 480 to 880 in September 2026.
Estimated monthly branded searches for Cake Maternity worldwide fell 16.1% over 12 measured months, from 2.1K to 1.8K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Cake Maternity’s and Elomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cake Maternity
2 branded search terms
- cake maternity
- cake maternity nursing bra
Elomi
1 branded search term
- elomi nursing bra
Other head-to-heads among nursing bra brands
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