Brandwave

Cake Maternity vs Ingrid & Isabel:Which is more popular?

In September 2026, Ingrid & Isabel had more branded searches than Cake Maternity among maternity clothing brands worldwide. Ingrid & Isabel had about 8,000 branded searches, while Cake Maternity had 1,600. Ingrid & Isabel made up 2% of all maternity clothing brand searches we track, and Cake Maternity accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about maternity clothing brands, Ingrid & Isabel appeared in one of the five answers and Cake Maternity in none.

Among maternity clothing brands worldwide in September 2026

Who do people search for more?

Ingrid & Isabel, about 5 searches for every 1 for Cake Maternity

Ingrid & Isabel 8K searchesCake Maternity 1.6K searches

Who does AI mention more?

Ingrid & Isabel, mentioned in 1 of 5 answers, Cake Maternity in 0

Ingrid & Isabel in 1 of 5Cake Maternity in 0 of 5

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Top maternity clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ingrid & Isabel was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Cake Maternity did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Old Navy1st
  2. Hatch2nd
  3. Quince3rd
  4. Seraphine4th
  5. PinkBlush5th
  6. Kindred Bravely5th
  7. Ingrid & Isabel7th
  8. Mamalicious–
  9. Motherhood Maternity–
  10. +3 more
  11. Cake Maternity–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Old Navy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PinkBlush3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quince3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kindred Bravely2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seraphine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ingrid & Isabel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mamalicious0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Motherhood Maternity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cake Maternity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about maternity clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Cake Maternity or Ingrid & Isabel more popular in search?

This chart shows how often people search Google for Cake Maternity and Ingrid & Isabel by name. Each line represents a brand's share of searches for all 13 maternity clothing brands we track, month by month, from English-language searches worldwide.

Cake Maternity and Ingrid & Isabel among maternity clothing brands worldwide, by month

Share of searches by month for Ingrid & Isabel, Cake Maternity. The figures are in the table below the chart.

View monthly share of searches table
MonthPinkBlushKindred BravelyMamaliciousOld NavyMotherhood MaternitySeraphineHatchRipe MaternityQuinceIngrid & IsabelStorqIsabella OliverCake Maternity
Oct 202535.1%17.6%7.3%9.6%7.9%6.4%4.3%4.3%1.9%2.4%1.2%1.3%0.67%
Nov 202533.9%20.7%6.7%9.3%7.6%6.2%4.1%4.1%1.5%2.5%1.5%1.1%0.65%
Dec 202531.6%23.6%6.3%8.7%8.7%5.8%4.7%3.9%1.7%1.9%1.4%1.2%0.74%
Jan 202637%16.6%6.7%9.1%7.5%6.1%6.1%3.3%1.8%2.2%1.5%1.3%0.81%
Feb 202634.5%20.7%6.7%9.3%7.6%5.1%5.1%3.4%1.8%3.1%1.1%1.1%0.65%
Mar 202637.7%15.1%8.7%10.1%6.8%4.5%4.5%3%2%4.7%1%1.2%0.73%
Apr 202634.1%18.8%8.7%10.3%6.9%4.6%3.8%3.8%2%4.2%0.97%1.1%0.75%
May 202630.9%23.1%8.8%10.3%5.7%4.6%3.8%3.1%1.7%5.5%0.93%0.97%0.59%
Jun 202630.7%18.8%8.8%10.3%5.6%4.6%3.1%3.8%1.7%10.1%0.9%0.95%0.72%
Jul 202631.1%19%8.9%10.4%5.7%3.8%3.1%3.8%2.1%8.3%1.9%0.96%0.92%
Aug 202646%14.3%8.1%9.5%5.2%3.5%2.9%2.9%1.9%2.8%1.7%0.76%0.55%
Sep 202654.8%12.6%7.2%6.9%3.8%3.1%2.5%2.5%2.1%2%1.2%0.8%0.41%

How has the Cake Maternity and Ingrid & Isabel comparison changed over the last 12 months?

3 findings

How did search popularity change for maternity clothing brands worldwide in September 2026?

2 changes

  1. In September 2026, Ingrid & Isabel lost share of searches among maternity clothing brands worldwide, from 2.8% to 2%.

  2. Estimated monthly branded searches for Cake Maternity worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Cake Maternity’s and Ingrid & Isabel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cake Maternity

1 branded search term

  • cake maternity

Ingrid & Isabel

2 branded search terms

  • ingrid and isabel
  • ingrid and isabel maternity

How the Brand Demand Index is measured

Other head-to-heads among maternity clothing brands

Creator with pink hair and a pink jacket

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