Brandwave

Cake Maternity vs Hotmilk:Which is more popular?

In September 2026, Hotmilk had more branded searches than Cake Maternity among nursing bra brands worldwide. Hotmilk had about 3,600 branded searches, while Cake Maternity had 1,770. Hotmilk made up 4.4% of all nursing bra brand searches we track, and Cake Maternity accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about nursing bra brands, Cake Maternity appeared in two of the four answers and Hotmilk in none.

Among nursing bra brands worldwide in September 2026

Who do people search for more?

Hotmilk, about 2 searches for every 1 for Cake Maternity

Hotmilk 3.6K searchesCake Maternity 1.8K searches

Who does AI mention more?

Cake Maternity, mentioned in 2 of 4 answers, Hotmilk in 0

Cake Maternity in 2 of 4Hotmilk in 0 of 4

Who does AI recommend more?

Cake Maternity, the only one of the two named

Cake Maternity first in 2Hotmilk never named

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Top nursing bra brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cake Maternity was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Hotmilk did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kindred Bravely1st
  2. Momcozy2nd
  3. Bravado Designs3rd
  4. Cake Maternity4th
  5. Auden5th
  6. Bodily6th
  7. Elomi7th
  8. Hotmilk–
  9. Boob Design–
  10. Medela–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kindred Bravely4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Momcozy3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Auden3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bravado Designs2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cake Maternity2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bodily1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elomi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hotmilk0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Boob Design0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Medela0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about nursing bra brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Cake Maternity or Hotmilk more popular in search?

This chart shows how often people search Google for Cake Maternity and Hotmilk by name. Each line represents a brand's share of searches for all 13 nursing bra brands we track, month by month, from English-language searches worldwide.

Cake Maternity and Hotmilk among nursing bra brands worldwide, by month

Share of searches by month for Hotmilk, Cake Maternity. The figures are in the table below the chart.

View monthly share of searches table
MonthKindred BravelyMomcozyAudenHotmilkBodilyBravado DesignsBoob DesignCake MaternityMedelaElomiAnitaPanacheMotherhood Maternity
Oct 202567.8%6.7%6.8%3%3%4.3%3%2.6%1.2%0.59%0.4%0.32%0.32%
Nov 202571.4%7%4.8%2%3.8%3.7%2.6%2.2%1.1%0.42%0.34%0.28%0.28%
Dec 202574%6.7%4.1%1.6%3%4.2%1.9%2.3%0.9%0.4%0.33%0.27%0.27%
Jan 202671.5%6.2%5.1%2.2%3.4%3.3%2.2%3.2%1.2%0.55%0.45%0.3%0.36%
Feb 202677.1%5.8%3.8%2.1%2.6%2.5%1.7%2%1.1%0.42%0.34%0.28%0.28%
Mar 202670.1%6.8%5%3%3%3.5%3%2.7%1%0.75%0.4%0.33%0.33%
Apr 202674.5%5.9%4.3%2.6%2.6%3%2.2%2.4%0.9%0.65%0.29%0.29%0.29%
May 202675.3%5.8%4.2%2.5%2.5%3.1%2.1%1.9%0.87%0.77%0.34%0.34%0.23%
Jun 202665.8%9.3%5.5%3.3%4.1%3.4%2.7%2.5%1.1%1%0.45%0.45%0.37%
Jul 202664.9%7.6%6.4%4.2%4.2%3.6%2.2%3.1%1.5%1%0.56%0.45%0.37%
Aug 202667.1%7.5%6.2%4.1%4.1%3.3%2.1%2.4%1.1%0.99%0.54%0.36%0.36%
Sep 202666.3%8.1%5.5%4.4%3.6%3.4%3%2.2%1.2%1.1%0.48%0.39%0.32%

How has the Cake Maternity and Hotmilk comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Cake Maternity took it in November 2025, Hotmilk took it in February 2026.
  • Across the 12 months ending September 2026, Cake Maternity’s share of searches among nursing bra brands worldwide moved from 2.6% to 2.2%, and its estimated monthly branded searches moved from 2.1K to 1.8K.
  • Across the 12 months ending September 2026, Hotmilk’s share of searches among nursing bra brands worldwide moved from 3% to 4.4%, and its estimated monthly branded searches moved from 2.4K to 3.6K.

How did search popularity change for nursing bra brands worldwide in September 2026?

3 changes

  1. In September 2026, Boob Design overtook Cake Maternity to rank 7th among nursing bra brands worldwide, with 3% of the searches.

  2. In September 2026, Hotmilk rose from 5th to 4th among nursing bra brands worldwide.

  3. Estimated monthly branded searches for Cake Maternity worldwide fell 16.1% over 12 measured months, from 2.1K to 1.8K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Cake Maternity’s and Hotmilk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cake Maternity

2 branded search terms

  • cake maternity
  • cake maternity nursing bra

Hotmilk

1 branded search term

  • hotmilk nursing bra

How the Brand Demand Index is measured

Other head-to-heads among nursing bra brands

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