Brandwave

How popular isHotmilk?

In September 2026, people searched for Hotmilk by name about 3,600 times worldwide, a 50% increase from the previous year. These searches made up 4.4% of all global nursing bra brand searches, placing Hotmilk fourth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about nursing bra brands, Hotmilk did not appear in any of the answers.

Search and AI answers in September 2026

Hotmilk is the fourth most searched of 13 competitors and not listed in any AI answer.

  1. Kindred BravelyShare of searches 66.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. MomcozyShare of searches 8.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. AudenShare of searches 5.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  4. HotmilkShare of searches 4.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. BodilyShare of searches 3.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th

+8 more

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Top nursing bra brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hotmilk did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kindred Bravely1st
  2. Momcozy2nd
  3. Bravado Designs3rd
  4. Cake Maternity4th
  5. Auden5th
  6. Bodily6th
  7. Elomi7th
  8. Hotmilk–
  9. Boob Design–
  10. Medela–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kindred Bravely4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Momcozy3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Auden3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bravado Designs2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cake Maternity2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bodily1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elomi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hotmilk0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Boob Design0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Medela0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about nursing bra brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which nursing bra brands compete with Hotmilk?

Hotmilk against nursing bra brands worldwide, by month

Share of searches by month for Kindred Bravely, Momcozy, Auden, Hotmilk, Bodily, Bravado Designs, Boob Design, Cake Maternity. The figures are in the table below the chart.

View monthly share of searches table
MonthKindred BravelyMomcozyAudenHotmilkBodilyBravado DesignsBoob DesignCake MaternityMedelaElomiAnitaPanacheMotherhood Maternity
Oct 202567.8%6.7%6.8%3%3%4.3%3%2.6%1.2%0.59%0.4%0.32%0.32%
Nov 202571.4%7%4.8%2%3.8%3.7%2.6%2.2%1.1%0.42%0.34%0.28%0.28%
Dec 202574%6.7%4.1%1.6%3%4.2%1.9%2.3%0.9%0.4%0.33%0.27%0.27%
Jan 202671.5%6.2%5.1%2.2%3.4%3.3%2.2%3.2%1.2%0.55%0.45%0.3%0.36%
Feb 202677.1%5.8%3.8%2.1%2.6%2.5%1.7%2%1.1%0.42%0.34%0.28%0.28%
Mar 202670.1%6.8%5%3%3%3.5%3%2.7%1%0.75%0.4%0.33%0.33%
Apr 202674.5%5.9%4.3%2.6%2.6%3%2.2%2.4%0.9%0.65%0.29%0.29%0.29%
May 202675.3%5.8%4.2%2.5%2.5%3.1%2.1%1.9%0.87%0.77%0.34%0.34%0.23%
Jun 202665.8%9.3%5.5%3.3%4.1%3.4%2.7%2.5%1.1%1%0.45%0.45%0.37%
Jul 202664.9%7.6%6.4%4.2%4.2%3.6%2.2%3.1%1.5%1%0.56%0.45%0.37%
Aug 202667.1%7.5%6.2%4.1%4.1%3.3%2.1%2.4%1.1%0.99%0.54%0.36%0.36%
Sep 202666.3%8.1%5.5%4.4%3.6%3.4%3%2.2%1.2%1.1%0.48%0.39%0.32%

  1. 1.Kindred Bravely

    66.3%

    Held 1st. 53.9K estimated branded searches, -9.3% vs prior month. Share -0.8 points.

  2. 2.Momcozy

    8.1%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.Auden

    5.5%

    Held 3rd. 4.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  4. 4.Hotmilk

    4.4%

    Moved from 5th to 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Bodily

    3.6%

    Moved from 4th to 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.5 points.

  6. 6.Bravado Designs

    3.4%

    Held 6th. 2.8K estimated branded searches, -3.1% vs prior month. Share +0.2 points.

  7. 7.Boob Design

    3%

    Moved from 8th to 7th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.8 points.

  8. 8.Cake Maternity

    2.2%

    Moved from 7th to 8th. 1.8K estimated branded searches, -16.1% vs prior month. Share -0.2 points.

  9. 9.Medela

    1.2%

    Held 9th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Elomi

    1.1%

    Held 10th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Anita

    0.48%

    Held 11th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  12. 12.Panache

    0.39%

    Moved from 13th to 12th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Motherhood Maternity

    0.32%

    Moved from 12th to 13th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Hotmilk and its closest rivals

Every comparison with Hotmilk

12 comparisons

How has branded search demand for Hotmilk changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hotmilk worldwide rose from 2.4K to 3.6K.
  • Across the 12 months ending September 2026, Hotmilk’s share of searches among nursing bra brands worldwide increased from 3% to 4.4%.
  • Across the 12 months ending September 2026, Hotmilk’s share of searches among nursing bra brands worldwide peaked at 4.4% in September 2026 and was lowest at 1.6% in December 2025.
  • Across the 12 months ending September 2026, Hotmilk rose from 7th to 4th among nursing bra brands worldwide.

How did search popularity change for nursing bra brands worldwide in September 2026?

6 changes

  1. In September 2026, Boob Design overtook Cake Maternity to rank 7th among nursing bra brands worldwide, with 3% of the searches.

  2. In September 2026, Momcozy gained share of searches among nursing bra brands worldwide, from 7.5% to 8.1%.

  3. In September 2026, Kindred Bravely lost share of searches among nursing bra brands worldwide, from 67.1% to 66.3%.

  4. In September 2026, Auden lost share of searches among nursing bra brands worldwide, from 6.2% to 5.5%.

  5. In September 2026, Hotmilk rose from 5th to 4th among nursing bra brands worldwide.

  6. In September 2026, Panache rose from 13th to 12th among nursing bra brands worldwide.

How are Hotmilk’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Hotmilk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hotmilk nursing bra

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How the Brand Demand Index is measured

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