Brandwave

How popular isKindred Bravely?

In September 2026, people searched for Kindred Bravely by name about 53,900 times worldwide, about the same as the previous year. These searches made up 66.3% of all global nursing bra brand searches, placing Kindred Bravely first out of 13 brands. When we asked both ChatGPT and Google AI Overviews about nursing bra brands, Kindred Bravely appeared in all answers and was the most recommended of the 13.

Search and AI answers in September 2026

Kindred Bravely is the most searched of 13 competitors and the most recommended in AI answers.

  1. Kindred BravelyShare of searches 66.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. MomcozyShare of searches 8.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. AudenShare of searches 5.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  4. HotmilkShare of searches 4.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. BodilyShare of searches 3.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th

+8 more

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Top nursing bra brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kindred Bravely appeared in all four answers. Kindred Bravely is the most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kindred Bravely1st
  2. Momcozy2nd
  3. Bravado Designs3rd
  4. Cake Maternity4th
  5. Auden5th
  6. Bodily6th
  7. Elomi7th
  8. Hotmilk–
  9. Boob Design–
  10. Medela–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kindred Bravely4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Momcozy3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Auden3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bravado Designs2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cake Maternity2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bodily1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elomi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hotmilk0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Boob Design0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Medela0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about nursing bra brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which nursing bra brands compete with Kindred Bravely?

Kindred Bravely against nursing bra brands worldwide, by month

Share of searches by month for Kindred Bravely, Momcozy, Auden, Hotmilk, Bodily, Bravado Designs, Boob Design, Cake Maternity. The figures are in the table below the chart.

View monthly share of searches table
MonthKindred BravelyMomcozyAudenHotmilkBodilyBravado DesignsBoob DesignCake MaternityMedelaElomiAnitaPanacheMotherhood Maternity
Oct 202567.8%6.7%6.8%3%3%4.3%3%2.6%1.2%0.59%0.4%0.32%0.32%
Nov 202571.4%7%4.8%2%3.8%3.7%2.6%2.2%1.1%0.42%0.34%0.28%0.28%
Dec 202574%6.7%4.1%1.6%3%4.2%1.9%2.3%0.9%0.4%0.33%0.27%0.27%
Jan 202671.5%6.2%5.1%2.2%3.4%3.3%2.2%3.2%1.2%0.55%0.45%0.3%0.36%
Feb 202677.1%5.8%3.8%2.1%2.6%2.5%1.7%2%1.1%0.42%0.34%0.28%0.28%
Mar 202670.1%6.8%5%3%3%3.5%3%2.7%1%0.75%0.4%0.33%0.33%
Apr 202674.5%5.9%4.3%2.6%2.6%3%2.2%2.4%0.9%0.65%0.29%0.29%0.29%
May 202675.3%5.8%4.2%2.5%2.5%3.1%2.1%1.9%0.87%0.77%0.34%0.34%0.23%
Jun 202665.8%9.3%5.5%3.3%4.1%3.4%2.7%2.5%1.1%1%0.45%0.45%0.37%
Jul 202664.9%7.6%6.4%4.2%4.2%3.6%2.2%3.1%1.5%1%0.56%0.45%0.37%
Aug 202667.1%7.5%6.2%4.1%4.1%3.3%2.1%2.4%1.1%0.99%0.54%0.36%0.36%
Sep 202666.3%8.1%5.5%4.4%3.6%3.4%3%2.2%1.2%1.1%0.48%0.39%0.32%
  1. Held 1st. 53.9K estimated branded searches, -9.3% vs prior month. Share -0.8 points.

  2. 2.Momcozy

    8.1%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.Auden

    5.5%

    Held 3rd. 4.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  4. 4.Hotmilk

    4.4%

    Moved from 5th to 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Bodily

    3.6%

    Moved from 4th to 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.5 points.

  6. Held 6th. 2.8K estimated branded searches, -3.1% vs prior month. Share +0.2 points.

  7. Moved from 8th to 7th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.8 points.

  8. Moved from 7th to 8th. 1.8K estimated branded searches, -16.1% vs prior month. Share -0.2 points.

  9. 9.Medela

    1.2%

    Held 9th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Elomi

    1.1%

    Held 10th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Anita

    0.48%

    Held 11th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  12. 12.Panache

    0.39%

    Moved from 13th to 12th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  13. Moved from 12th to 13th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Kindred Bravely and its closest rivals

Every comparison with Kindred Bravely

22 comparisons

How has branded search demand for Kindred Bravely changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kindred Bravely worldwide held steady, from 54.9K to 53.9K.
  • Across the 12 months ending September 2026, Kindred Bravely’s share of searches among nursing bra brands worldwide decreased from 67.8% to 66.3%.
  • Across the 12 months ending September 2026, Kindred Bravely’s share of searches among nursing bra brands worldwide peaked at 77.1% in February 2026 and was lowest at 64.9% in July 2026.

How did search popularity change for nursing bra brands worldwide in September 2026?

6 changes
  1. In September 2026, Boob Design overtook Cake Maternity to rank 7th among nursing bra brands worldwide, with 3% of the searches.

  2. In September 2026, Momcozy gained share of searches among nursing bra brands worldwide, from 7.5% to 8.1%.

  3. In September 2026, Kindred Bravely lost share of searches among nursing bra brands worldwide, from 67.1% to 66.3%.

  4. In September 2026, Auden lost share of searches among nursing bra brands worldwide, from 6.2% to 5.5%.

  5. In September 2026, Hotmilk rose from 5th to 4th among nursing bra brands worldwide.

  6. In September 2026, Panache rose from 13th to 12th among nursing bra brands worldwide.

How are Kindred Bravely’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kindred Bravely’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kindred bravely
  • kindred bravely nursing bra

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How the Brand Demand Index is measured

Where does Kindred Bravely compete?

Kindred Bravely is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Maternity clothing brands2nd of 1312.6%Show ranking
Nursing bra brands1st of 1366.3%Shown above
Creator with pink hair and a pink jacket

Is Kindred Bravely your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.