How popular isSafari Ltd?
In September 2026, people searched for Safari Ltd by name about 9,900 times worldwide, about the same as the previous year. These searches made up 0.68% of all global farm animals brand searches, placing Safari Ltd fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about farm animals brands, Safari Ltd appeared in three of the five answers and was the second most recommended of the five.
Safari Ltd is the fifth most searched of 5 competitors and the second most recommended in AI answers.
PlaymobilShare of searches 56.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Fisher-PriceShare of searches 16.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
SchleichShare of searches 16.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Melissa & DougShare of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
Safari LtdShare of searches 0.68%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top farm animals brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Safari Ltd was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Safari Ltd is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Schleich5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Safari Ltd3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fisher-Price1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Melissa & Doug1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Playmobil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about farm animals brands
5 answers
Asked ChatGPT
“Which farm animals brand should I buy?”
Asked ChatGPT
“What are the best farm animals brands?”
Asked ChatGPT
“What's the best farm animals brand for a child?”
Searched Google, AI Overview
“farm animal toys”
Searched Google, AI Overview
“farm animal figures”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which farm animals brands compete with Safari Ltd?
Share of searches by month for Playmobil, Fisher-Price, Schleich, Melissa & Doug, Safari Ltd. The figures are in the table below the chart.
View monthly share of searches table
| Month | Playmobil | Fisher-Price | Schleich | Melissa & Doug | Safari Ltd |
|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 16.6% | 20.3% | 7.5% | 0.55% |
| Nov 2025 | 54.4% | 16.3% | 19.9% | 8.9% | 0.44% |
| Dec 2025 | 57.4% | 17.2% | 17.2% | 7.7% | 0.46% |
| Jan 2026 | 55.2% | 20.2% | 16.5% | 7.4% | 0.66% |
| Feb 2026 | 60% | 14.7% | 17.9% | 6.6% | 0.72% |
| Mar 2026 | 57.3% | 17.1% | 17.1% | 7.7% | 0.69% |
| Apr 2026 | 58.1% | 17.4% | 17.4% | 6.4% | 0.7% |
| May 2026 | 55.1% | 20.2% | 16.5% | 7.4% | 0.81% |
| Jun 2026 | 57.2% | 17.1% | 17.1% | 7.7% | 0.84% |
| Jul 2026 | 52.4% | 19.1% | 19.1% | 8.6% | 0.77% |
| Aug 2026 | 56.3% | 16.8% | 16.8% | 9.3% | 0.83% |
| Sep 2026 | 56.4% | 16.8% | 16.8% | 9.3% | 0.68% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.4% | 823K | 0% | +0.1 points | |
| 2, held 2nd | 16.8% | 246K | 0% | 0 points | |
| 3, held 3rd | 16.8% | 246K | 0% | 0 points | |
| 4, held 4th | 9.3% | 135K | +0.07% | 0 points | |
| 5, held 5th | 0.68% | 9.9K | -18.2% | -0.1 points |
56.4%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.
16.8%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Schleich16.8%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
9.3%
Held 4th. 135K estimated branded searches, +0.07% vs prior month. Share 0 points.
0.68%
Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare popularity between Safari Ltd and its closest rivals
Every comparison with Safari Ltd
4 comparisons
How has branded search demand for Safari Ltd changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Safari Ltd worldwide held steady at 9.9K.
- Across the 12 months ending September 2026, Safari Ltd’s share of searches among farm animals brands worldwide held steady, from 0.55% to 0.68%.
How did search popularity change for farm animals brands worldwide in September 2026?
4 changes
Melissa & Doug’s share of searches among farm animals brands worldwide has gained ground for 3 months in a row, from 7.7% to 9.3% in September 2026.
Estimated monthly branded searches for Schleich worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
Estimated monthly branded searches for Fisher-Price worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Estimated monthly branded searches for Playmobil worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
How are Safari Ltd’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Safari Ltd’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- safari ltd
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