Hape vs KidKraft:Which is searched more?
In September 2026, Hape had more branded searches than KidKraft among dollhouse furniture brands worldwide. Hape was estimated to have 40.5K branded searches compared to KidKraft’s 18.1K, and held a 19.1% Share of Search versus KidKraft’s 8.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hape or KidKraft?
Compare the dollhouse furniture brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hape, KidKraft. The figures are in the table below the chart.
View monthly share of search table
| Month | Melissa & Doug | Hape | KidKraft | Plan Toys |
|---|---|---|---|---|
| Oct 2025 | 58.9% | 21.5% | 11.8% | 7.9% |
| Nov 2025 | 66.7% | 16.4% | 10.9% | 6% |
| Dec 2025 | 62.1% | 18.6% | 12.5% | 6.8% |
| Jan 2026 | 56.1% | 25.1% | 11.3% | 7.5% |
| Feb 2026 | 56.2% | 25.1% | 11.2% | 7.5% |
| Mar 2026 | 52.3% | 23.5% | 15.7% | 8.6% |
| Apr 2026 | 48.3% | 26.3% | 17.6% | 7.9% |
| May 2026 | 49.8% | 27.2% | 14.9% | 8.1% |
| Jun 2026 | 54% | 24.1% | 13.2% | 8.8% |
| Jul 2026 | 58.8% | 21.6% | 11.8% | 7.9% |
| Aug 2026 | 63.8% | 19.1% | 8.5% | 8.5% |
| Sep 2026 | 63.9% | 19.1% | 8.5% | 8.5% |
How has the Hape and KidKraft comparison changed over the last 12 months?
3 findings
- Hape was ahead of KidKraft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hape’s estimated Share of Search among dollhouse furniture brands worldwide moved from 21.5% to 19.1%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among dollhouse furniture brands worldwide moved from 11.8% to 8.5%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for dollhouse furniture brands worldwide in September 2026?
2 changes
Hape’s estimated Share of Search among dollhouse furniture brands worldwide has lost ground for 3 months in a row, from 24.1% to 19.1% in September 2026.
KidKraft’s estimated Share of Search among dollhouse furniture brands worldwide has lost ground for 3 months in a row, from 13.2% to 8.5% in September 2026.
Other head-to-heads among dollhouse furniture brands
How each brand is measured
Brandwave collects information about searches that people make online using Hape’s and KidKraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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