Brandwave

How popular isSylvanian Families?

In September 2026, people searched for Sylvanian Families by name about 673,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 66.6% of all global dollhouse furniture brand searches, placing Sylvanian Families first out of seven brands. When we asked both ChatGPT and Google AI Overviews about dollhouse furniture brands, Sylvanian Families appeared in all answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Sylvanian Families is the most searched of 7 competitors and the sixth most recommended in AI answers.

  1. Sylvanian FamiliesShare of searches 66.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 6th
  2. Melissa & DougShare of searches 13.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  3. MailegShare of searches 10.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. HapeShare of searches 4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  5. KidKraftShare of searches 1.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+2 more

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Top dollhouse furniture brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sylvanian Families appeared in all four answers. Sylvanian Families is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hape1st
  2. PlanToys2nd
  3. Le Toy Van3rd
  4. Maileg4th
  5. Melissa & Doug5th
  6. Sylvanian Families6th
  7. KidKraft–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sylvanian Families4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Le Toy Van3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Maileg2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hape2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PlanToys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Melissa & Doug1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KidKraft0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about dollhouse furniture brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which dollhouse furniture brands compete with Sylvanian Families?

Sylvanian Families against dollhouse furniture brands worldwide, by month

Share of searches by month for Sylvanian Families, Melissa & Doug, Maileg, Hape. The figures are in the table below the chart.

View monthly share of searches table
MonthSylvanian FamiliesMelissa & DougMailegHapeKidKraftPlanToysLe Toy Van
Oct 202569.7%11.5%9.3%4.2%2.3%1.5%1.5%
Nov 202564%15.8%10.6%3.9%2.6%1.4%1.7%
Dec 202570.2%11.6%9.5%3.5%2.3%1.3%1.6%
Jan 202669.2%11.3%9.3%5.1%2.3%1.5%1.2%
Feb 202669.2%11.4%9.3%5.1%2.3%1.5%1.2%
Mar 202666.9%11%10.9%4.9%3.3%1.8%1.2%
Apr 202665.6%10.8%10.8%5.9%3.9%1.8%1.2%
May 202667.2%11.1%9%6%3.3%1.8%1.5%
Jun 202668.6%11.3%9.2%5%2.8%1.8%1.2%
Jul 202669.9%11.5%9.4%4.2%2.3%1.5%1.3%
Aug 202668%13.7%9.1%4.1%1.8%1.8%1.5%
Sep 202666.6%13.4%10.9%4%1.8%1.8%1.5%

  1. 1.Sylvanian Families

    66.6%

    Held 1st. 673K estimated branded searches, +0.01% vs prior month. Share -1.3 points.

  2. 2.Melissa & Doug

    13.4%

    Held 2nd. 135K estimated branded searches, +0.07% vs prior month. Share -0.3 points.

  3. 3.Maileg

    10.9%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +1.8 points.

  4. 4.Hape

    4%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.KidKraft

    1.8%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.PlanToys

    1.8%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Le Toy Van

    1.5%

    Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Sylvanian Families and its closest rivals

Every comparison with Sylvanian Families

7 comparisons

How has branded search demand for Sylvanian Families changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sylvanian Families worldwide fell from 823K to 673K.
  • Across the 12 months ending September 2026, Sylvanian Families’ share of searches among dollhouse furniture brands worldwide decreased from 69.7% to 66.6%.
  • Across the 12 months ending September 2026, Sylvanian Families’ share of searches among dollhouse furniture brands worldwide peaked at 70.2% in December 2025 and was lowest at 64% in November 2025.

How did search popularity change for dollhouse furniture brands worldwide in September 2026?

5 changes

  1. In September 2026, Maileg gained share of searches among dollhouse furniture brands worldwide, from 9.1% to 10.9%.

  2. In September 2026, Sylvanian Families lost share of searches among dollhouse furniture brands worldwide, from 68% to 66.6%.

  3. Hape’s share of searches among dollhouse furniture brands worldwide has lost ground for 3 months in a row, from 5% to 4% in September 2026.

  4. KidKraft’s share of searches among dollhouse furniture brands worldwide has lost ground for 3 months in a row, from 2.8% to 1.8% in September 2026.

  5. Estimated monthly branded searches for Le Toy Van worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are Sylvanian Families’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sylvanian Families’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sylvanian families
  • sylvanianfamilies

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How the Brand Demand Index is measured

Where does Sylvanian Families compete?

Sylvanian Families is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dollhouse furniture brands1st of 766.6%Shown above
Dolls house brands1st of 774%Show ranking
Creator with pink hair and a pink jacket

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