How popular isLe Toy Van?
In September 2026, people searched for Le Toy Van by name about 14,800 times worldwide, an 18.2% decrease from the previous year. These searches made up 1.5% of all global dollhouse furniture brand searches, placing Le Toy Van seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about dollhouse furniture brands, Le Toy Van appeared in three of the four answers and was the third most recommended of the seven.
Le Toy Van is the seventh most searched of 7 competitors and the third most recommended in AI answers.
Sylvanian FamiliesShare of searches 66.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 6th
Melissa & DougShare of searches 13.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
MailegShare of searches 10.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
HapeShare of searches 4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
Le Toy VanShare of searches 1.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top dollhouse furniture brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Le Toy Van was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Le Toy Van is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Hape1st
PlanToys2nd- Le Toy Van3rd
- Maileg4th
- Melissa & Doug5th
- Sylvanian Families6th
KidKraft–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sylvanian Families4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Le Toy Van3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Maileg2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hape2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- PlanToys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Melissa & Doug1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- KidKraft0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about dollhouse furniture brands
4 answers
Asked ChatGPT
“Which dollhouse furniture brand should I buy?”
Asked ChatGPT
“What are the best dollhouse furniture brands?”
Asked ChatGPT
“What's the best dollhouse furniture brand for a playset?”
Searched Google, AI Overview
“wooden dollhouse furniture”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“doll house furniture”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which dollhouse furniture brands compete with Le Toy Van?
Share of searches by month for Sylvanian Families, Melissa & Doug, Maileg, Hape, Le Toy Van. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sylvanian Families | Melissa & Doug | Maileg | Hape | KidKraft | PlanToys | Le Toy Van |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.7% | 11.5% | 9.3% | 4.2% | 2.3% | 1.5% | 1.5% |
| Nov 2025 | 64% | 15.8% | 10.6% | 3.9% | 2.6% | 1.4% | 1.7% |
| Dec 2025 | 70.2% | 11.6% | 9.5% | 3.5% | 2.3% | 1.3% | 1.6% |
| Jan 2026 | 69.2% | 11.3% | 9.3% | 5.1% | 2.3% | 1.5% | 1.2% |
| Feb 2026 | 69.2% | 11.4% | 9.3% | 5.1% | 2.3% | 1.5% | 1.2% |
| Mar 2026 | 66.9% | 11% | 10.9% | 4.9% | 3.3% | 1.8% | 1.2% |
| Apr 2026 | 65.6% | 10.8% | 10.8% | 5.9% | 3.9% | 1.8% | 1.2% |
| May 2026 | 67.2% | 11.1% | 9% | 6% | 3.3% | 1.8% | 1.5% |
| Jun 2026 | 68.6% | 11.3% | 9.2% | 5% | 2.8% | 1.8% | 1.2% |
| Jul 2026 | 69.9% | 11.5% | 9.4% | 4.2% | 2.3% | 1.5% | 1.3% |
| Aug 2026 | 68% | 13.7% | 9.1% | 4.1% | 1.8% | 1.8% | 1.5% |
| Sep 2026 | 66.6% | 13.4% | 10.9% | 4% | 1.8% | 1.8% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.6% | 673K | +0.01% | -1.3 points | |
| 2, held 2nd | 13.4% | 135K | +0.07% | -0.3 points | |
| 3, held 3rd | 10.9% | 110K | +21.5% | +1.8 points | |
| 4, held 4th | 4% | 40.5K | 0% | -0.1 points | |
| 5, held 5th | 1.8% | 18.1K | 0% | 0 points | |
| 6, held 6th | 1.8% | 18.1K | 0% | 0 points | |
| 7, held 7th | 1.5% | 14.8K | 0% | 0 points |
66.6%
Held 1st. 673K estimated branded searches, +0.01% vs prior month. Share -1.3 points.
13.4%
Held 2nd. 135K estimated branded searches, +0.07% vs prior month. Share -0.3 points.
3.
Maileg10.9%
Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +1.8 points.
4.
Hape4%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
KidKraft1.8%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
PlanToys1.8%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
1.5%
Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Le Toy Van and its closest rivals
Every comparison with Le Toy Van
7 comparisons
How has branded search demand for Le Toy Van changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Le Toy Van worldwide fell from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Le Toy Van fell from 6th to 7th among dollhouse furniture brands worldwide.
How did search popularity change for dollhouse furniture brands worldwide in September 2026?
5 changes
In September 2026, Maileg gained share of searches among dollhouse furniture brands worldwide, from 9.1% to 10.9%.
In September 2026, Sylvanian Families lost share of searches among dollhouse furniture brands worldwide, from 68% to 66.6%.
Hape’s share of searches among dollhouse furniture brands worldwide has lost ground for 3 months in a row, from 5% to 4% in September 2026.
KidKraft’s share of searches among dollhouse furniture brands worldwide has lost ground for 3 months in a row, from 2.8% to 1.8% in September 2026.
Estimated monthly branded searches for Le Toy Van worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are Le Toy Van’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Le Toy Van’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- le toy van
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Where does Le Toy Van compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Dollhouse furniture brands | 7th of 7 | 1.5% | Shown above |
| Dolls house brands | 6th of 7 | 1.6% | Show ranking |
Is Le Toy Van your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.