Hape vs Maileg:Which is more popular?
In September 2026, Maileg had more branded searches than Hape among dollhouse furniture brands worldwide. Maileg had about 110,000 branded searches, while Hape had 40,500. Maileg made up 10.9% of all dollhouse furniture brand searches we track, and Hape accounted for 4%. When we asked ChatGPT and Google AI Overviews about dollhouse furniture brands, Hape and Maileg each appeared in two of the four answers. Hape was mentioned before Maileg in two out of three answers.
Who do people search for more?
Maileg, about 3 searches for every 1 for Hape
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Hape, named ahead of Maileg in 2 of 3 answers
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Top dollhouse furniture brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Hape and Maileg were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Hape was listed before Maileg in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Hape1st
PlanToys2nd
Le Toy Van3rd- Maileg4th
Melissa & Doug5th
Sylvanian Families6th
KidKraft–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sylvanian Families4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Le Toy Van3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Maileg2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hape2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- PlanToys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Melissa & Doug1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- KidKraft0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about dollhouse furniture brands
4 answers
Asked ChatGPT
“Which dollhouse furniture brand should I buy?”
Asked ChatGPT
“What are the best dollhouse furniture brands?”
Asked ChatGPT
“What's the best dollhouse furniture brand for a playset?”
Searched Google, AI Overview
“wooden dollhouse furniture”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“doll house furniture”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hape or Maileg more popular in search?
This chart shows how often people search Google for Hape and Maileg by name. Each line represents a brand's share of searches for all seven dollhouse furniture brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Maileg, Hape. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sylvanian Families | Melissa & Doug | Maileg | Hape | KidKraft | PlanToys | Le Toy Van |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.7% | 11.5% | 9.3% | 4.2% | 2.3% | 1.5% | 1.5% |
| Nov 2025 | 64% | 15.8% | 10.6% | 3.9% | 2.6% | 1.4% | 1.7% |
| Dec 2025 | 70.2% | 11.6% | 9.5% | 3.5% | 2.3% | 1.3% | 1.6% |
| Jan 2026 | 69.2% | 11.3% | 9.3% | 5.1% | 2.3% | 1.5% | 1.2% |
| Feb 2026 | 69.2% | 11.4% | 9.3% | 5.1% | 2.3% | 1.5% | 1.2% |
| Mar 2026 | 66.9% | 11% | 10.9% | 4.9% | 3.3% | 1.8% | 1.2% |
| Apr 2026 | 65.6% | 10.8% | 10.8% | 5.9% | 3.9% | 1.8% | 1.2% |
| May 2026 | 67.2% | 11.1% | 9% | 6% | 3.3% | 1.8% | 1.5% |
| Jun 2026 | 68.6% | 11.3% | 9.2% | 5% | 2.8% | 1.8% | 1.2% |
| Jul 2026 | 69.9% | 11.5% | 9.4% | 4.2% | 2.3% | 1.5% | 1.3% |
| Aug 2026 | 68% | 13.7% | 9.1% | 4.1% | 1.8% | 1.8% | 1.5% |
| Sep 2026 | 66.6% | 13.4% | 10.9% | 4% | 1.8% | 1.8% | 1.5% |
How has the Hape and Maileg comparison changed over the last 12 months?
3 findings
- Maileg was ahead of Hape in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hape’s share of searches among dollhouse furniture brands worldwide moved from 4.2% to 4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Maileg’s share of searches among dollhouse furniture brands worldwide moved from 9.3% to 10.9%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for dollhouse furniture brands worldwide in September 2026?
2 changes
In September 2026, Maileg gained share of searches among dollhouse furniture brands worldwide, from 9.1% to 10.9%.
Hape’s share of searches among dollhouse furniture brands worldwide has lost ground for 3 months in a row, from 5% to 4% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hape’s and Maileg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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