Brandwave

Graco vs Nuna:Which is more popular?

In September 2026, Nuna had more branded searches than Graco among child car seat brands worldwide. Nuna had about 249,000 branded searches, while Graco had 110,000. Nuna made up 14.3% of all child car seat brand searches we track, and Graco accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about child car seat brands, Graco appeared in all four answers and Nuna in three. Graco was mentioned before Nuna in three out of four answers.

Among child car seat brands worldwide in September 2026

Who do people search for more?

Nuna, about 2 searches for every 1 for Graco

Nuna 249K searchesGraco 110K searches

Who does AI mention more?

Graco, mentioned in every answer we collected

Graco in 4 of 4Nuna in 3 of 4

Who does AI recommend more?

Graco, named ahead of Nuna in 3 of 4 answers

Graco first in 3Nuna first in 1

Follow Graco vs Nuna and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top child car seat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Graco appeared in all four answers. Nuna was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Graco was listed before Nuna in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Graco1st
  2. Chicco2nd
  3. Britax2nd
  4. Nuna4th
  5. Clek5th
  6. Evenflo6th
  7. Cybex–
  8. Maxi-Cosi–
  9. Joie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chicco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Graco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Britax4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nuna3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Clek3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Evenflo2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cybex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Maxi-Cosi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Joie0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about child car seat brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Graco or Nuna more popular in search?

This chart shows how often people search Google for Graco and Nuna by name. Each line represents a brand's share of searches for all nine child car seat brands we track, month by month, from English-language searches worldwide.

Graco and Nuna among child car seat brands worldwide, by month

Share of searches by month for Nuna, Graco. The figures are in the table below the chart.

View monthly share of searches table
MonthCybexChiccoMaxi-CosiNunaGracoBritaxClekJoieEvenflo
Oct 202526.2%23.6%21.8%14.8%7.6%4.7%0.83%0.44%0.03%
Nov 202525.8%23%21.2%18.3%6.1%4.2%0.9%0.47%0.03%
Dec 202525.4%26.7%20.4%14.6%7.2%4.5%0.78%0.46%0.04%
Jan 202628.3%20.9%23%15.7%6.7%4.2%0.73%0.48%0.04%
Feb 202628.5%21.5%23.1%14.3%6.7%4.6%0.82%0.48%0.06%
Mar 202629.7%22.4%20.7%14.2%7.2%4.4%0.87%0.51%0.07%
Apr 202626.7%23.7%21.5%14.7%7.6%4.3%0.93%0.54%0.05%
May 202627.3%24%21.7%15%6.3%4.3%0.77%0.55%0.05%
Jun 202628.3%21.1%22.6%15.6%6.5%4.5%0.8%0.52%0.04%
Jul 202628.3%21.1%22.5%15.6%6.5%4.5%0.87%0.57%0.05%
Aug 202627.2%24%22.3%14.1%6.2%4.7%0.93%0.49%0.05%
Sep 202627.4%24.2%22.1%14.3%6.3%4.3%0.78%0.51%0.05%

How has the Graco and Nuna comparison changed over the last 12 months?

3 findings
  • Nuna was ahead of Graco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Graco’s share of searches among child car seat brands worldwide moved from 7.6% to 6.3%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Nuna’s share of searches among child car seat brands worldwide moved from 14.8% to 14.3%, and its estimated monthly branded searches moved from 265K to 249K.

How did search popularity change for child car seat brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Graco worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Graco’s and Nuna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Graco

1 branded search term

  • graco

Nuna

5 branded search terms

  • car seat nuna
  • nuna aace
  • nuna exec
  • nuna rava
  • nuna revv

How the Brand Demand Index is measured

Other head-to-heads among child car seat brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free