Graco vs UPPAbaby:Which is searched more?
In September 2026, UPPAbaby had more branded searches than Graco among pram and stroller brands worldwide. UPPAbaby had about 276,000 branded searches, while Graco had 110,000. UPPAbaby made up 13% of all pram and stroller brand searches we track, and Graco accounted for 5.2%. These are worldwide searches for English-language branded terms.
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Is Graco or UPPAbaby more popular in search?
Compare the pram and stroller brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for UPPAbaby, Graco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bugaboo | Nuna | Chicco | UPPAbaby | Cybex | Silver Cross | Graco | Joolz | Mountain Buggy | Baby Jogger | Phil & Teds |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.5% | 19% | 18.1% | 13.2% | 10.9% | 5.1% | 6.3% | 2.8% | 1.6% | 1.3% | 0.2% |
| Nov 2025 | 20% | 20.6% | 19.4% | 12.5% | 11.5% | 4.5% | 5.6% | 3% | 1.4% | 1.1% | 0.18% |
| Dec 2025 | 20% | 20.1% | 20.9% | 11.8% | 10.6% | 5.5% | 5.9% | 2.2% | 1.6% | 1.2% | 0.19% |
| Jan 2026 | 21.8% | 18.3% | 17.5% | 12.5% | 12.3% | 5.5% | 6% | 2.7% | 1.9% | 1.2% | 0.2% |
| Feb 2026 | 21.5% | 18.1% | 17.2% | 12.6% | 12.6% | 5.8% | 5.9% | 2.7% | 1.9% | 1.5% | 0.19% |
| Mar 2026 | 22% | 18.2% | 17.3% | 12.4% | 12.9% | 5.1% | 6% | 2.7% | 1.7% | 1.5% | 0.2% |
| Apr 2026 | 21.7% | 18.5% | 17.4% | 12.7% | 12.8% | 5.1% | 6% | 2.7% | 1.7% | 1.2% | 0.16% |
| May 2026 | 22.2% | 18.6% | 17.8% | 13.6% | 11.9% | 5.3% | 5% | 2.8% | 1.6% | 1.2% | 0.16% |
| Jun 2026 | 23.2% | 20.1% | 15.7% | 12.4% | 12.1% | 5.5% | 5.3% | 2.4% | 1.7% | 1.3% | 0.17% |
| Jul 2026 | 23.4% | 19.9% | 15.5% | 12.2% | 12.2% | 5.8% | 5.3% | 2.4% | 1.8% | 1.3% | 0.17% |
| Aug 2026 | 21.3% | 18.6% | 17.7% | 13.8% | 11.9% | 6% | 5% | 2.7% | 1.6% | 1.2% | 0.16% |
| Sep 2026 | 20.9% | 19.2% | 18.5% | 13% | 11.6% | 5.7% | 5.2% | 2.9% | 1.5% | 1.3% | 0.21% |
How has the Graco and UPPAbaby comparison changed over the last 12 months?
3 findings
- UPPAbaby was ahead of Graco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Graco’s share of searches among pram and stroller brands worldwide moved from 6.3% to 5.2%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, UPPAbaby’s share of searches among pram and stroller brands worldwide moved from 13.2% to 13%, and its estimated monthly branded searches moved from 285K to 276K.
How did search popularity change for pram and stroller brands worldwide in September 2026?
2 changes
In September 2026, UPPAbaby lost share of searches among pram and stroller brands worldwide, from 13.8% to 13%.
Estimated monthly branded searches for Graco worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Graco’s and UPPAbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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