How popular isDr. Brown's in search?
In September 2026, there were an estimated 41.1K branded searches for Dr. Brown's worldwide which is up 19.9% over the last 12 months. Dr. Brown's holds 12.3% estimated Share of Search among baby bottle warmer brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tommee Tippee85.7%
Dr. Brown's12.3%Pigeon2%
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Which baby bottle warmer brands compete with Dr. Brown's?
Share of Search by month for Tommee Tippee, Dr. Brown's. The figures are in the table below the chart.
View monthly share of search table
| Month | Tommee Tippee | Dr. Brown's | Pigeon |
|---|---|---|---|
| Oct 2025 | 86.7% | 11.3% | 2% |
| Nov 2025 | 86.8% | 11.2% | 2% |
| Dec 2025 | 85.6% | 12.4% | 2% |
| Jan 2026 | 85.8% | 12.4% | 1.8% |
| Feb 2026 | 83% | 14.9% | 2.1% |
| Mar 2026 | 82.3% | 15.7% | 2% |
| Apr 2026 | 83% | 14.6% | 2.3% |
| May 2026 | 85.5% | 12.4% | 2.1% |
| Jun 2026 | 86.7% | 11.2% | 2.2% |
| Jul 2026 | 85.5% | 12.5% | 2% |
| Aug 2026 | 86% | 12.1% | 1.9% |
| Sep 2026 | 85.7% | 12.3% | 2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.7% | 286K | -2.1% | -0.2 points | |
| 2, held 2nd | 12.3% | 41.1K | -0.07% | +0.2 points | |
| 3, held 3rd | 2% | 6.6K | 0% | 0 points |
85.7%
Held 1st. 286K estimated branded searches, -2.1% vs prior month. Share -0.2 points.
12.3%
Held 2nd. 41.1K estimated branded searches, -0.07% vs prior month. Share +0.2 points.
3.
2%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Dr. Brown's and its closest rivals
Every comparison with Dr. Brown's
8 comparisons
How has branded search demand for Dr. Brown's changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dr. Brown's worldwide rose from 34.2K to 41.1K.
- Across the 12 months ending September 2026, Dr. Brown's’ estimated Share of Search among baby bottle warmer brands worldwide increased from 11.3% to 12.3%.
- Across the 12 months ending September 2026, Dr. Brown's’ estimated Share of Search among baby bottle warmer brands worldwide peaked at 15.7% in March 2026 and was lowest at 11.2% in June 2026.
How did search popularity change for baby bottle warmer brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Dr. Brown's worldwide rose 19.9% over 12 measured months, from 34.2K to 41.1K in September 2026.
Where does Dr. Brown's compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bottle sterilisers | 5th of 6 | 4% | Show ranking |
| Baby bottle brands | 5th of 6 | 5.1% | Show ranking |
| Baby bottle warmer brands | 2nd of 3 | 12.3% | Shown above |
| Baby steriliser brands | 2nd of 3 | 12.3% | Show ranking |
How is Dr. Brown's measured?
Brandwave collects information about searches that people make online using Dr. Brown's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- dr brown s
- dr browns
- drbrowns
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