Dr. Brown's vs Papablic:Which is more popular?
In September 2026, Dr. Brown's had more branded searches than Papablic among baby steriliser brands worldwide. Dr. Brown's had about 41,100 branded searches, while Papablic had 8,100. Dr. Brown's made up 3.5% of all baby steriliser brand searches we track, and Papablic accounted for 0.69%. When we asked ChatGPT and Google AI Overviews about baby steriliser brands, Dr. Brown's appeared in all five answers and Papablic in three. Dr. Brown's was mentioned before Papablic in every answer.
Who do people search for more?
Dr. Brown's, about 5 searches for every 1 for Papablic
Who does AI mention more?
Dr. Brown's, mentioned in every answer we collected
Who does AI recommend more?
Dr. Brown's, named ahead of Papablic in every answer
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Top baby steriliser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dr. Brown's appeared in all five answers. Papablic was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Dr. Brown's was listed before Papablic in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Baby Brezza1st- Dr. Brown's2nd
Philips Avent3rd
Momcozy4th
Papablic5th
Tommee Tippee6th
Pigeon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Baby Brezza5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dr. Brown's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philips Avent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Momcozy3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Papablic3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tommee Tippee2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pigeon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby steriliser brands
5 answers
Asked ChatGPT
“Which baby steriliser brand should I buy?”
Asked ChatGPT
“What are the best baby steriliser brands?”
Asked ChatGPT
“What's the best baby steriliser brand for bottle hygiene?”
Searched Google, AI Overview
“bottle steriliser”
Searched Google, AI Overview
“baby steriliser brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Dr. Brown's or Papablic more popular in search?
This chart shows how often people search Google for Dr. Brown's and Papablic by name. Each line represents a brand's share of searches for all seven baby steriliser brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dr. Brown's, Papablic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Momcozy | Baby Brezza | Tommee Tippee | Philips Avent | Dr. Brown's | Papablic | Pigeon |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 32.2% | 23% | 14.4% | 3% | 0.47% | 0.54% |
| Nov 2025 | 30.4% | 30.4% | 21.8% | 13.6% | 2.8% | 0.45% | 0.5% |
| Dec 2025 | 29.7% | 29.7% | 23% | 13.3% | 3.3% | 0.43% | 0.54% |
| Jan 2026 | 29.7% | 29.7% | 23.1% | 13.3% | 3.3% | 0.44% | 0.49% |
| Feb 2026 | 29.6% | 29.6% | 22.5% | 13.3% | 4% | 0.43% | 0.56% |
| Mar 2026 | 31.7% | 26% | 22.7% | 14.2% | 4.3% | 0.47% | 0.55% |
| Apr 2026 | 32.8% | 26.8% | 20.8% | 14.7% | 3.7% | 0.59% | 0.58% |
| May 2026 | 32.9% | 27% | 20.9% | 14.8% | 3% | 0.89% | 0.52% |
| Jun 2026 | 32.1% | 26.2% | 22.9% | 14.4% | 3% | 0.86% | 0.57% |
| Jul 2026 | 35.9% | 24% | 22.3% | 13.2% | 3.3% | 0.79% | 0.53% |
| Aug 2026 | 35.5% | 23.7% | 23% | 13% | 3.2% | 0.95% | 0.52% |
| Sep 2026 | 31.3% | 25.6% | 24.3% | 14% | 3.5% | 0.69% | 0.56% |
How has the Dr. Brown's and Papablic comparison changed over the last 12 months?
3 findings
- Dr. Brown's was ahead of Papablic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dr. Brown's’ share of searches among baby steriliser brands worldwide moved from 3% to 3.5%, and its estimated monthly branded searches moved from 34.2K to 41.1K.
- Across the 12 months ending September 2026, Papablic’s share of searches among baby steriliser brands worldwide moved from 0.47% to 0.69%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
How did search popularity change for baby steriliser brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Papablic worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.
Estimated monthly branded searches for Dr. Brown's worldwide rose 19.9% over 12 measured months, from 34.2K to 41.1K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Dr. Brown's’ and Papablic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dr. Brown's
3 branded search terms
- dr brown s
- dr browns
- drbrowns
Papablic
1 branded search term
- papablic
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