How popular isPapablic?
In September 2026, people searched for Papablic by name about 8,100 times worldwide, a 50% increase from the previous year. These searches made up 0.69% of all global baby steriliser brand searches, placing Papablic sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about baby steriliser brands, Papablic appeared in three of the five answers and was the fifth most recommended of the seven.
Papablic is the sixth most searched of 7 competitors and the fifth most recommended in AI answers.
MomcozyShare of searches 31.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Baby BrezzaShare of searches 25.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Tommee TippeeShare of searches 24.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Philips AventShare of searches 14%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
PapablicShare of searches 0.69%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Follow Papablic and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top baby steriliser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Papablic was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Papablic is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Baby Brezza1st
Dr. Brown's2nd- Philips Avent3rd
- Momcozy4th
- Papablic5th
- Tommee Tippee6th
Pigeon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Baby Brezza5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dr. Brown's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philips Avent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Momcozy3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Papablic3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tommee Tippee2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pigeon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby steriliser brands
5 answers
Asked ChatGPT
“Which baby steriliser brand should I buy?”
Asked ChatGPT
“What are the best baby steriliser brands?”
Asked ChatGPT
“What's the best baby steriliser brand for bottle hygiene?”
Searched Google, AI Overview
“bottle steriliser”
Searched Google, AI Overview
“baby steriliser brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which baby steriliser brands compete with Papablic?
Share of searches by month for Momcozy, Baby Brezza, Tommee Tippee, Philips Avent, Dr. Brown's, Papablic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Momcozy | Baby Brezza | Tommee Tippee | Philips Avent | Dr. Brown's | Papablic | Pigeon |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 32.2% | 23% | 14.4% | 3% | 0.47% | 0.54% |
| Nov 2025 | 30.4% | 30.4% | 21.8% | 13.6% | 2.8% | 0.45% | 0.5% |
| Dec 2025 | 29.7% | 29.7% | 23% | 13.3% | 3.3% | 0.43% | 0.54% |
| Jan 2026 | 29.7% | 29.7% | 23.1% | 13.3% | 3.3% | 0.44% | 0.49% |
| Feb 2026 | 29.6% | 29.6% | 22.5% | 13.3% | 4% | 0.43% | 0.56% |
| Mar 2026 | 31.7% | 26% | 22.7% | 14.2% | 4.3% | 0.47% | 0.55% |
| Apr 2026 | 32.8% | 26.8% | 20.8% | 14.7% | 3.7% | 0.59% | 0.58% |
| May 2026 | 32.9% | 27% | 20.9% | 14.8% | 3% | 0.89% | 0.52% |
| Jun 2026 | 32.1% | 26.2% | 22.9% | 14.4% | 3% | 0.86% | 0.57% |
| Jul 2026 | 35.9% | 24% | 22.3% | 13.2% | 3.3% | 0.79% | 0.53% |
| Aug 2026 | 35.5% | 23.7% | 23% | 13% | 3.2% | 0.95% | 0.52% |
| Sep 2026 | 31.3% | 25.6% | 24.3% | 14% | 3.5% | 0.69% | 0.56% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.3% | 368K | -18.2% | -4.2 points | |
| 2, held 2nd | 25.6% | 301K | 0% | +1.9 points | |
| 3, held 3rd | 24.3% | 286K | -2.1% | +1.3 points | |
| 4, held 4th | 14% | 165K | 0% | +1 points | |
| 5, held 5th | 3.5% | 41.1K | -0.07% | +0.3 points | |
| 6, held 6th | 0.69% | 8.1K | -33.1% | -0.3 points | |
| 7, held 7th | 0.56% | 6.6K | 0% | 0 points |
1.
Momcozy31.3%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -4.2 points.
25.6%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +1.9 points.
24.3%
Held 3rd. 286K estimated branded searches, -2.1% vs prior month. Share +1.3 points.
14%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share +1 points.
3.5%
Held 5th. 41.1K estimated branded searches, -0.07% vs prior month. Share +0.3 points.
6.
Papablic0.69%
Held 6th. 8.1K estimated branded searches, -33.1% vs prior month. Share -0.3 points.
7.
Pigeon0.56%
Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Papablic and its closest rivals
Every comparison with Papablic
6 comparisons
How has branded search demand for Papablic changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Papablic worldwide rose from 5.4K to 8.1K.
- Across the 12 months ending September 2026, Papablic rose from 7th to 6th among baby steriliser brands worldwide.
How did search popularity change for baby steriliser brands worldwide in September 2026?
6 changes
In September 2026, Baby Brezza gained share of searches among baby steriliser brands worldwide, from 23.7% to 25.6%.
In September 2026, Tommee Tippee gained share of searches among baby steriliser brands worldwide, from 23% to 24.3%.
In September 2026, Philips Avent gained share of searches among baby steriliser brands worldwide, from 13% to 14%.
In September 2026, Momcozy lost share of searches among baby steriliser brands worldwide, from 35.5% to 31.3%.
Estimated monthly branded searches for Papablic worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.
Estimated monthly branded searches for Dr. Brown's worldwide rose 19.9% over 12 measured months, from 34.2K to 41.1K in September 2026.
How are Papablic’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Papablic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- papablic
Do you work for Papablic? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Papablic your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.