Brandwave

Papablic vs Pigeon:Which is more popular?

In September 2026, Papablic had more branded searches than Pigeon among baby steriliser brands worldwide. Papablic had about 8,100 branded searches, while Pigeon had 6,580. Papablic made up 0.69% of all baby steriliser brand searches we track, and Pigeon accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about baby steriliser brands, Papablic appeared in three of the five answers and Pigeon in none.

Among baby steriliser brands worldwide in September 2026

Who do people search for more?

Papablic, about 23% more searches than Pigeon

Papablic 8.1K searchesPigeon 6.6K searches

Who does AI mention more?

Papablic, mentioned in 3 of 5 answers, Pigeon in 0

Papablic in 3 of 5Pigeon in 0 of 5

Who does AI recommend more?

Papablic, the only one of the two named

Papablic first in 3Pigeon never named

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Top baby steriliser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Papablic was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Pigeon did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Baby Brezza1st
  2. Dr. Brown's2nd
  3. Philips Avent3rd
  4. Momcozy4th
  5. Papablic5th
  6. Tommee Tippee6th
  7. Pigeon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Baby Brezza5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dr. Brown's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips Avent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Momcozy3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Papablic3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tommee Tippee2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pigeon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby steriliser brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Papablic or Pigeon more popular in search?

This chart shows how often people search Google for Papablic and Pigeon by name. Each line represents a brand's share of searches for all seven baby steriliser brands we track, month by month, from English-language searches worldwide.

Papablic and Pigeon among baby steriliser brands worldwide, by month

Share of searches by month for Papablic, Pigeon. The figures are in the table below the chart.

View monthly share of searches table
MonthMomcozyBaby BrezzaTommee TippeePhilips AventDr. Brown'sPapablicPigeon
Oct 202526.3%32.2%23%14.4%3%0.47%0.54%
Nov 202530.4%30.4%21.8%13.6%2.8%0.45%0.5%
Dec 202529.7%29.7%23%13.3%3.3%0.43%0.54%
Jan 202629.7%29.7%23.1%13.3%3.3%0.44%0.49%
Feb 202629.6%29.6%22.5%13.3%4%0.43%0.56%
Mar 202631.7%26%22.7%14.2%4.3%0.47%0.55%
Apr 202632.8%26.8%20.8%14.7%3.7%0.59%0.58%
May 202632.9%27%20.9%14.8%3%0.89%0.52%
Jun 202632.1%26.2%22.9%14.4%3%0.86%0.57%
Jul 202635.9%24%22.3%13.2%3.3%0.79%0.53%
Aug 202635.5%23.7%23%13%3.2%0.95%0.52%
Sep 202631.3%25.6%24.3%14%3.5%0.69%0.56%

How has the Papablic and Pigeon comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Papablic took it in April 2026.
  • Across the 12 months ending September 2026, Papablic’s share of searches among baby steriliser brands worldwide moved from 0.47% to 0.69%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
  • Across the 12 months ending September 2026, Pigeon’s share of searches among baby steriliser brands worldwide moved from 0.54% to 0.56%, and its estimated monthly branded searches moved from 6.2K to 6.6K.

How did search popularity change for baby steriliser brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Papablic worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Papablic’s and Pigeon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Papablic

1 branded search term

  • papablic

Pigeon

4 branded search terms

  • pigeon breast
  • pigeon breast pad
  • pigeon dummy
  • pigeon steriliser

How the Brand Demand Index is measured

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