How popular isPigeon in search?
In September 2026, there were an estimated 1M branded searches for Pigeon worldwide which held steady over the last 12 months. Pigeon holds 77.7% estimated Share of Search among baby steriliser brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Pigeon77.7%
Tommee Tippee22.2%
Dr. Brown's0.04%
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Which baby steriliser brands compete with Pigeon?
Share of Search by month for Pigeon, Tommee Tippee. The figures are in the table below the chart.
View monthly share of search table
| Month | Pigeon | Tommee Tippee | Dr. Brown's |
|---|---|---|---|
| Oct 2025 | 79.1% | 20.8% | 0.09% |
| Nov 2025 | 79.1% | 20.8% | 0.06% |
| Dec 2025 | 77.9% | 22.1% | 0.05% |
| Jan 2026 | 77.7% | 22.2% | 0.05% |
| Feb 2026 | 78.2% | 21.7% | 0.06% |
| Mar 2026 | 79.1% | 20.8% | 0.06% |
| Apr 2026 | 81% | 18.9% | 0.05% |
| May 2026 | 81% | 18.9% | 0.06% |
| Jun 2026 | 79.1% | 20.8% | 0.07% |
| Jul 2026 | 78.1% | 21.8% | 0.04% |
| Aug 2026 | 77.4% | 22.6% | 0.05% |
| Sep 2026 | 77.7% | 22.2% | 0.04% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.7% | 1M | 0% | +0.4 points | |
| 2, held 2nd | 22.2% | 286K | -2.1% | -0.4 points | |
| 3, held 3rd | 0.04% | 560 | -5.1% | 0 points |
1.
77.7%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.4 points.
22.2%
Held 2nd. 286K estimated branded searches, -2.1% vs prior month. Share -0.4 points.
0.04%
Held 3rd. 560 estimated branded searches, -5.1% vs prior month. Share 0 points.
Compare search popularity between Pigeon and its closest rivals
Every comparison with Pigeon
8 comparisons
How has branded search demand for Pigeon changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pigeon worldwide held steady at 1M.
- Across the 12 months ending September 2026, Pigeon’s estimated Share of Search among baby steriliser brands worldwide decreased from 79.1% to 77.7%.
- Across the 12 months ending September 2026, Pigeon’s estimated Share of Search among baby steriliser brands worldwide peaked at 81% in April 2026 and was lowest at 77.4% in August 2026.
How did search popularity change for baby steriliser brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Dr. Brown's worldwide fell 50.9% over 12 measured months, from 1.1K to 560 in September 2026.
Where does Pigeon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby dummy brands | 1st of 5 | 48.1% | Show ranking |
| Breast Pads brands | 1st of 6 | 51.1% | Show ranking |
| Baby bottle warmer brands | 1st of 3 | 77.7% | Show ranking |
| Baby steriliser brands | 1st of 3 | 77.7% | Shown above |
How is Pigeon measured?
Brandwave collects information about searches that people make online using Pigeon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- pigeon
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Is Pigeon your brand?
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