How popular isPigeon in search?
In September 2026, there were an estimated 6.6K branded searches for Pigeon worldwide which is up 6.5% over the last 12 months. Pigeon holds 2% estimated Share of Search among baby bottle warmer brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tommee Tippee85.7%
Dr. Brown's12.3%Pigeon2%
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Which baby bottle warmer brands compete with Pigeon?
Share of Search by month for Tommee Tippee, Dr. Brown's, Pigeon. The figures are in the table below the chart.
View monthly share of search table
| Month | Tommee Tippee | Dr. Brown's | Pigeon |
|---|---|---|---|
| Oct 2025 | 86.7% | 11.3% | 2% |
| Nov 2025 | 86.8% | 11.2% | 2% |
| Dec 2025 | 85.6% | 12.4% | 2% |
| Jan 2026 | 85.8% | 12.4% | 1.8% |
| Feb 2026 | 83% | 14.9% | 2.1% |
| Mar 2026 | 82.3% | 15.7% | 2% |
| Apr 2026 | 83% | 14.6% | 2.3% |
| May 2026 | 85.5% | 12.4% | 2.1% |
| Jun 2026 | 86.7% | 11.2% | 2.2% |
| Jul 2026 | 85.5% | 12.5% | 2% |
| Aug 2026 | 86% | 12.1% | 1.9% |
| Sep 2026 | 85.7% | 12.3% | 2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.7% | 286K | -2.1% | -0.2 points | |
| 2, held 2nd | 12.3% | 41.1K | -0.07% | +0.2 points | |
| 3, held 3rd | 2% | 6.6K | 0% | 0 points |
85.7%
Held 1st. 286K estimated branded searches, -2.1% vs prior month. Share -0.2 points.
12.3%
Held 2nd. 41.1K estimated branded searches, -0.07% vs prior month. Share +0.2 points.
3.
2%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Pigeon and its closest rivals
How has branded search demand for Pigeon changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pigeon worldwide rose from 6.2K to 6.6K.
- Across the 12 months ending September 2026, Pigeon’s estimated Share of Search among baby bottle warmer brands worldwide held steady at 2%.
How did search popularity change for baby bottle warmer brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Dr. Brown's worldwide rose 19.9% over 12 measured months, from 34.2K to 41.1K in September 2026.
Where does Pigeon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Breast pads brands | 6th of 6 | 0.68% | Show ranking |
| Baby dummy brands | 5th of 5 | 0.89% | Show ranking |
| Baby bottle warmer brands | 3rd of 3 | 2% | Shown above |
| Baby steriliser brands | 3rd of 3 | 2% | Show ranking |
How is Pigeon measured?
Brandwave collects information about searches that people make online using Pigeon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- pigeon breast
- pigeon breast pad
- pigeon dummy
- pigeon steriliser
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Is Pigeon your brand?
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