Brandwave

Baby steriliser brands:Which are searched most?

In September 2026, Tommee Tippee was the most searched among baby steriliser brands worldwide, with an estimated 286K branded searches and 85.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Tommee Tippee85.7%
  2. Dr. Brown's12.3%
  3. Pigeon2%

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Share of SearchLeaderboard

Compare the baby bottle steriliser brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among baby steriliser brands worldwide, by month

Share of Search by month for Tommee Tippee, Dr. Brown's. The figures are in the table below the chart.

View monthly share of search table
MonthTommee TippeeDr. Brown'sPigeon
Oct 202586.7%11.3%2%
Nov 202586.8%11.2%2%
Dec 202585.6%12.4%2%
Jan 202685.8%12.4%1.8%
Feb 202683%14.9%2.1%
Mar 202682.3%15.7%2%
Apr 202683%14.6%2.3%
May 202685.5%12.4%2.1%
Jun 202686.7%11.2%2.2%
Jul 202685.5%12.5%2%
Aug 202686%12.1%1.9%
Sep 202685.7%12.3%2%

This month’s ranking, September 2026

  1. 1.Tommee Tippee

    85.7%

    Held 1st. 286K estimated branded searches, -2.1% vs prior month. Share -0.2 points.

  2. 2.Dr. Brown's

    12.3%

    Held 2nd. 41.1K estimated branded searches, -0.07% vs prior month. Share +0.2 points.

  3. 3.Pigeon

    2%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among baby steriliser brands worldwide?

In September 2026, Tommee Tippee was the most searched among baby steriliser brands worldwide, with an estimated 286K branded searches and 85.7% estimated Share of Search within this set. Dr. Brown's is in 2nd place, 73.4 percentage points behind at 12.3% Share of Search.

Global baby steriliser brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Tommee Tippee86.7% → 85.7%86.8%Nov 202582.3%Mar 20261st
Dr. Brown's11.3% → 12.3%15.7%Mar 202611.2%Jun 20262nd
Pigeon2%2.3%Apr 20261.8%Jan 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Tommee Tippee’s estimated Share of Search among baby steriliser brands worldwide decreased from 86.7% to 85.7%.
  • Across the 12 months ending September 2026, Dr. Brown's’ estimated Share of Search among baby steriliser brands worldwide increased from 11.3% to 12.3%.
  • Across the 12 months ending September 2026, Tommee Tippee’s estimated Share of Search among baby steriliser brands worldwide peaked at 86.8% in November 2025 and was lowest at 82.3% in March 2026.
  • Across the 12 months ending September 2026, Dr. Brown's’ estimated Share of Search among baby steriliser brands worldwide peaked at 15.7% in March 2026 and was lowest at 11.2% in June 2026.
  • Across the 12 months ending September 2026, Pigeon held steady: its estimated Share of Search among baby steriliser brands worldwide moved less than 0.5 percentage points.

How did search popularity change for baby steriliser brands worldwide in September 2026?

  1. Estimated monthly branded searches for Dr. Brown's worldwide rose 19.9% over 12 measured months, from 34.2K to 41.1K in September 2026.

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