Brandwave

How popular isBaby Brezza?

In September 2026, people searched for Baby Brezza by name about 301,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 25.6% of all global baby steriliser brand searches, placing Baby Brezza second out of seven brands. When we asked both ChatGPT and Google AI Overviews about baby steriliser brands, Baby Brezza appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Baby Brezza is the second most searched of 7 competitors and the most recommended in AI answers.

  1. MomcozyShare of searches 31.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Baby BrezzaShare of searches 25.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Tommee TippeeShare of searches 24.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. Philips AventShare of searches 14%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Dr. Brown'sShare of searches 3.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top baby steriliser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Baby Brezza appeared in all five answers. Baby Brezza is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Baby Brezza1st
  2. Dr. Brown's2nd
  3. Philips Avent3rd
  4. Momcozy4th
  5. Papablic5th
  6. Tommee Tippee6th
  7. Pigeon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Baby Brezza5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dr. Brown's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips Avent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Momcozy3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Papablic3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tommee Tippee2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pigeon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby steriliser brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which baby steriliser brands compete with Baby Brezza?

Baby Brezza against baby steriliser brands worldwide, by month

Share of searches by month for Momcozy, Baby Brezza, Tommee Tippee, Philips Avent, Dr. Brown's. The figures are in the table below the chart.

View monthly share of searches table
MonthMomcozyBaby BrezzaTommee TippeePhilips AventDr. Brown'sPapablicPigeon
Oct 202526.3%32.2%23%14.4%3%0.47%0.54%
Nov 202530.4%30.4%21.8%13.6%2.8%0.45%0.5%
Dec 202529.7%29.7%23%13.3%3.3%0.43%0.54%
Jan 202629.7%29.7%23.1%13.3%3.3%0.44%0.49%
Feb 202629.6%29.6%22.5%13.3%4%0.43%0.56%
Mar 202631.7%26%22.7%14.2%4.3%0.47%0.55%
Apr 202632.8%26.8%20.8%14.7%3.7%0.59%0.58%
May 202632.9%27%20.9%14.8%3%0.89%0.52%
Jun 202632.1%26.2%22.9%14.4%3%0.86%0.57%
Jul 202635.9%24%22.3%13.2%3.3%0.79%0.53%
Aug 202635.5%23.7%23%13%3.2%0.95%0.52%
Sep 202631.3%25.6%24.3%14%3.5%0.69%0.56%

  1. 1.Momcozy

    31.3%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -4.2 points.

  2. 2.Baby Brezza

    25.6%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.Tommee Tippee

    24.3%

    Held 3rd. 286K estimated branded searches, -2.1% vs prior month. Share +1.3 points.

  4. 4.Philips Avent

    14%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Dr. Brown's

    3.5%

    Held 5th. 41.1K estimated branded searches, -0.07% vs prior month. Share +0.3 points.

  6. 6.Papablic

    0.69%

    Held 6th. 8.1K estimated branded searches, -33.1% vs prior month. Share -0.3 points.

  7. 7.Pigeon

    0.56%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Baby Brezza and its closest rivals

Every comparison with Baby Brezza

14 comparisons

How has branded search demand for Baby Brezza changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Baby Brezza worldwide fell from 368K to 301K.
  • Across the 12 months ending September 2026, Baby Brezza’s share of searches among baby steriliser brands worldwide decreased from 32.2% to 25.6%.
  • Across the 12 months ending September 2026, Baby Brezza’s share of searches among baby steriliser brands worldwide peaked at 32.2% in October 2025 and was lowest at 23.7% in August 2026.
  • Across the 12 months ending September 2026, Baby Brezza fell from 1st to 2nd among baby steriliser brands worldwide.

How did search popularity change for baby steriliser brands worldwide in September 2026?

6 changes

  1. In September 2026, Baby Brezza gained share of searches among baby steriliser brands worldwide, from 23.7% to 25.6%.

  2. In September 2026, Tommee Tippee gained share of searches among baby steriliser brands worldwide, from 23% to 24.3%.

  3. In September 2026, Philips Avent gained share of searches among baby steriliser brands worldwide, from 13% to 14%.

  4. In September 2026, Momcozy lost share of searches among baby steriliser brands worldwide, from 35.5% to 31.3%.

  5. Estimated monthly branded searches for Papablic worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.

  6. Estimated monthly branded searches for Dr. Brown's worldwide rose 19.9% over 12 measured months, from 34.2K to 41.1K in September 2026.

How are Baby Brezza’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Baby Brezza’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • baby brezza

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How the Brand Demand Index is measured

Where does Baby Brezza compete?

Baby Brezza is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Steamer blender brands2nd of 621%Show ranking
Baby steriliser brands2nd of 725.6%Shown above
Bottle sterilisers1st of 631.9%Show ranking
Baby bottle warmer brands1st of 537.7%Show ranking
Baby food makers1st of 651.6%Show ranking
Creator with pink hair and a pink jacket

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