Brandwave

How popular isBaby Brezza?

In September 2026, people searched for Baby Brezza by name about 301,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 21% of all global steamer blender brand searches, placing Baby Brezza second out of six brands. When we asked both ChatGPT and Google AI Overviews about steamer blender brands, Baby Brezza appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Baby Brezza is the second most searched of 6 competitors and the second most recommended in AI answers.

  1. NutriBulletShare of searches 39%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. Baby BrezzaShare of searches 21%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Tommee TippeeShare of searches 19.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Philips AventShare of searches 13.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. BabymoovShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top steamer blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Baby Brezza was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Baby Brezza is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Beaba1st
  2. Baby Brezza2nd
  3. NutriBullet3rd
  4. Philips Avent4th
  5. Babymoov5th
  6. Tommee Tippee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NutriBullet4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Baby Brezza4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beaba4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Avent3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Babymoov3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tommee Tippee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about steamer blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which steamer blender brands compete with Baby Brezza?

Baby Brezza against steamer blender brands worldwide, by month

Share of searches by month for NutriBullet, Baby Brezza, Tommee Tippee, Philips Avent, Babymoov, Beaba. The figures are in the table below the chart.

View monthly share of searches table
MonthNutriBulletBaby BrezzaTommee TippeePhilips AventBabymoovBeaba
Oct 202537.6%24.7%17.7%13.3%4.1%2.7%
Nov 202546.5%21.2%15.1%11.4%3.5%2.3%
Dec 202546.6%20.5%15.9%11.4%3.4%2.3%
Jan 202641.4%22.2%17.3%12.4%3.7%3%
Feb 202641.6%22.3%16.9%12.5%3.7%3%
Mar 202639.3%21.1%18.5%13.9%4.3%2.8%
Apr 202640.2%21.6%16.7%14.2%4.3%2.9%
May 202640.2%21.6%16.7%14.2%4.3%2.9%
Jun 202639.7%21.3%18.6%14%3.5%2.9%
Jul 202639.2%21.1%19.6%13.9%3.5%2.8%
Aug 202639.9%20.5%19.9%13.5%3.4%2.8%
Sep 202639%21%19.9%13.8%3.4%2.8%

  1. 1.NutriBullet

    39%

    Held 1st. 560K estimated branded searches, -4.3% vs prior month. Share -0.9 points.

  2. 2.Baby Brezza

    21%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Tommee Tippee

    19.9%

    Held 3rd. 286K estimated branded searches, -2.1% vs prior month. Share 0 points.

  4. 4.Philips Avent

    13.8%

    Held 4th. 198K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Babymoov

    3.4%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Beaba

    2.8%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Baby Brezza and its closest rivals

Every comparison with Baby Brezza

14 comparisons

How has branded search demand for Baby Brezza changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Baby Brezza worldwide fell from 368K to 301K.
  • Across the 12 months ending September 2026, Baby Brezza’s share of searches among steamer blender brands worldwide decreased from 24.7% to 21%.
  • Across the 12 months ending September 2026, Baby Brezza’s share of searches among steamer blender brands worldwide peaked at 24.7% in October 2025 and was lowest at 20.5% in December 2025.

How did search popularity change for steamer blender brands worldwide in September 2026?

4 changes

  1. In September 2026, NutriBullet lost share of searches among steamer blender brands worldwide, from 39.9% to 39%.

  2. Tommee Tippee’s share of searches among steamer blender brands worldwide has gained ground for 3 months in a row, from 18.6% to 19.9% in September 2026.

  3. Estimated monthly branded searches for Baby Brezza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  4. Estimated monthly branded searches for Babymoov worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are Baby Brezza’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Baby Brezza’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • baby brezza

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How the Brand Demand Index is measured

Where does Baby Brezza compete?

Baby Brezza is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Steamer blender brands2nd of 621%Shown above
Baby steriliser brands2nd of 725.6%Show ranking
Bottle sterilisers1st of 631.9%Show ranking
Baby bottle warmer brands1st of 537.7%Show ranking
Baby food makers1st of 651.6%Show ranking
Creator with pink hair and a pink jacket

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