How popular isNutriBullet?
In September 2026, people searched for NutriBullet by name about 560,000 times worldwide, about the same as the previous year. These searches made up 39% of all global steamer blender brand searches, placing NutriBullet first out of six brands. When we asked both ChatGPT and Google AI Overviews about steamer blender brands, NutriBullet appeared in four of the five answers and was the third most recommended of the six.
NutriBullet is the most searched of 6 competitors and the third most recommended in AI answers.
NutriBulletShare of searches 39%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Baby BrezzaShare of searches 21%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Tommee TippeeShare of searches 19.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Philips AventShare of searches 13.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th- BabymoovShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top steamer blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NutriBullet was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. NutriBullet is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Beaba1st- Baby Brezza2nd
- NutriBullet3rd
- Philips Avent4th
- Babymoov5th
- Tommee Tippee–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NutriBullet4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Baby Brezza4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beaba4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Philips Avent3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Babymoov3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tommee Tippee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about steamer blender brands
5 answers
Asked ChatGPT
“Which steamer blender brand should I buy?”
Asked ChatGPT
“What are the best steamer blender brands?”
Asked ChatGPT
“What's the best steamer blender brand for baby food?”
Searched Google, AI Overview
“steam and blend”
Searched Google, AI Overview
“steamer blender brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which steamer blender brands compete with NutriBullet?
Share of searches by month for NutriBullet, Baby Brezza, Tommee Tippee, Philips Avent, Babymoov, Beaba. The figures are in the table below the chart.
View monthly share of searches table
| Month | NutriBullet | Baby Brezza | Tommee Tippee | Philips Avent | Babymoov | Beaba |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 24.7% | 17.7% | 13.3% | 4.1% | 2.7% |
| Nov 2025 | 46.5% | 21.2% | 15.1% | 11.4% | 3.5% | 2.3% |
| Dec 2025 | 46.6% | 20.5% | 15.9% | 11.4% | 3.4% | 2.3% |
| Jan 2026 | 41.4% | 22.2% | 17.3% | 12.4% | 3.7% | 3% |
| Feb 2026 | 41.6% | 22.3% | 16.9% | 12.5% | 3.7% | 3% |
| Mar 2026 | 39.3% | 21.1% | 18.5% | 13.9% | 4.3% | 2.8% |
| Apr 2026 | 40.2% | 21.6% | 16.7% | 14.2% | 4.3% | 2.9% |
| May 2026 | 40.2% | 21.6% | 16.7% | 14.2% | 4.3% | 2.9% |
| Jun 2026 | 39.7% | 21.3% | 18.6% | 14% | 3.5% | 2.9% |
| Jul 2026 | 39.2% | 21.1% | 19.6% | 13.9% | 3.5% | 2.8% |
| Aug 2026 | 39.9% | 20.5% | 19.9% | 13.5% | 3.4% | 2.8% |
| Sep 2026 | 39% | 21% | 19.9% | 13.8% | 3.4% | 2.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39% | 560K | -4.3% | -0.9 points | |
| 2, held 2nd | 21% | 301K | 0% | +0.4 points | |
| 3, held 3rd | 19.9% | 286K | -2.1% | 0 points | |
| 4, held 4th | 13.8% | 198K | 0% | +0.3 points | |
| 5, held 5th | 3.4% | 49.5K | 0% | +0.1 points | |
| 6, held 6th | 2.8% | 40.5K | 0% | +0.1 points |
39%
Held 1st. 560K estimated branded searches, -4.3% vs prior month. Share -0.9 points.
21%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.4 points.
19.9%
Held 3rd. 286K estimated branded searches, -2.1% vs prior month. Share 0 points.
13.8%
Held 4th. 198K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.Babymoov
3.4%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Beaba2.8%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between NutriBullet and its closest rivals
Every comparison with NutriBullet
9 comparisons
How has branded search demand for NutriBullet changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for NutriBullet worldwide held steady at 560K.
- Across the 12 months ending September 2026, NutriBullet’s share of searches among steamer blender brands worldwide increased from 37.6% to 39%.
- Across the 12 months ending September 2026, NutriBullet’s share of searches among steamer blender brands worldwide peaked at 46.6% in December 2025 and was lowest at 37.6% in October 2025.
How did search popularity change for steamer blender brands worldwide in September 2026?
4 changes
In September 2026, NutriBullet lost share of searches among steamer blender brands worldwide, from 39.9% to 39%.
Tommee Tippee’s share of searches among steamer blender brands worldwide has gained ground for 3 months in a row, from 18.6% to 19.9% in September 2026.
Estimated monthly branded searches for Baby Brezza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
Estimated monthly branded searches for Babymoov worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are NutriBullet’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using NutriBullet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nutribullet
- nutribullet blender
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Where does NutriBullet compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Blender brands | 2nd of 5 | 19.2% | Show ranking |
| Steamer blender brands | 1st of 6 | 39% | Shown above |
Is NutriBullet your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.