Brandwave

Babymoov vs NutriBullet:Which is more popular?

In September 2026, NutriBullet had more branded searches than Babymoov among steamer blender brands worldwide. NutriBullet had about 560,000 branded searches, while Babymoov had 49,500. NutriBullet made up 39% of all steamer blender brand searches we track, and Babymoov accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about steamer blender brands, NutriBullet appeared in four of the five answers and Babymoov in three. NutriBullet was mentioned before Babymoov in every answer that named either.

Among steamer blender brands worldwide in September 2026

Who do people search for more?

NutriBullet, about 11 searches for every 1 for Babymoov

NutriBullet 560K searchesBabymoov 49.5K searches

Who does AI mention more?

NutriBullet, mentioned in 4 of 5 answers, Babymoov in 3

NutriBullet in 4 of 5Babymoov in 3 of 5

Who does AI recommend more?

NutriBullet, named ahead of Babymoov in 3 of 3 answers

NutriBullet first in 3Babymoov never first

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Top steamer blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NutriBullet was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Babymoov was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. NutriBullet was listed before Babymoov in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Beaba1st
  2. Baby Brezza2nd
  3. NutriBullet3rd
  4. Philips Avent4th
  5. Babymoov5th
  6. Tommee Tippee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NutriBullet4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Baby Brezza4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beaba4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Avent3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Babymoov3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tommee Tippee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about steamer blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Babymoov or NutriBullet more popular in search?

This chart shows how often people search Google for Babymoov and NutriBullet by name. Each line represents a brand's share of searches for all six steamer blender brands we track, month by month, from English-language searches worldwide.

Babymoov and NutriBullet among steamer blender brands worldwide, by month

Share of searches by month for NutriBullet, Babymoov. The figures are in the table below the chart.

View monthly share of searches table
MonthNutriBulletBaby BrezzaTommee TippeePhilips AventBabymoovBeaba
Oct 202537.6%24.7%17.7%13.3%4.1%2.7%
Nov 202546.5%21.2%15.1%11.4%3.5%2.3%
Dec 202546.6%20.5%15.9%11.4%3.4%2.3%
Jan 202641.4%22.2%17.3%12.4%3.7%3%
Feb 202641.6%22.3%16.9%12.5%3.7%3%
Mar 202639.3%21.1%18.5%13.9%4.3%2.8%
Apr 202640.2%21.6%16.7%14.2%4.3%2.9%
May 202640.2%21.6%16.7%14.2%4.3%2.9%
Jun 202639.7%21.3%18.6%14%3.5%2.9%
Jul 202639.2%21.1%19.6%13.9%3.5%2.8%
Aug 202639.9%20.5%19.9%13.5%3.4%2.8%
Sep 202639%21%19.9%13.8%3.4%2.8%

How has the Babymoov and NutriBullet comparison changed over the last 12 months?

3 findings
  • NutriBullet was ahead of Babymoov in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Babymoov’s share of searches among steamer blender brands worldwide moved from 4.1% to 3.4%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, NutriBullet’s share of searches among steamer blender brands worldwide moved from 37.6% to 39%, and its estimated monthly branded searches held steady at 560K.

How did search popularity change for steamer blender brands worldwide in September 2026?

2 changes
  1. In September 2026, NutriBullet lost share of searches among steamer blender brands worldwide, from 39.9% to 39%.

  2. Estimated monthly branded searches for Babymoov worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Babymoov’s and NutriBullet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Babymoov

1 branded search term

  • babymoov

NutriBullet

2 branded search terms

  • nutribullet
  • nutribullet blender

How the Brand Demand Index is measured

Other head-to-heads among steamer blender brands

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