Brandwave

How popular isBabymoov in search?

In September 2026, people searched for Babymoov by name about 49,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 3.4% of all global steamer blender brand searches, placing Babymoov fifth out of six brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. NutriBullet39%
  2. Baby Brezza21%
  3. Tommee Tippee19.9%
  4. Philips Avent13.8%
  5. Babymoov3.4%
  6. Beaba2.8%

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Which steamer blender brands compete with Babymoov?

Babymoov against steamer blender brands worldwide, by month

Share of searches by month for NutriBullet, Baby Brezza, Tommee Tippee, Philips Avent, Babymoov, Beaba. The figures are in the table below the chart.

View monthly share of searches table
MonthNutriBulletBaby BrezzaTommee TippeePhilips AventBabymoovBeaba
Oct 202537.6%24.7%17.7%13.3%4.1%2.7%
Nov 202546.5%21.2%15.1%11.4%3.5%2.3%
Dec 202546.6%20.5%15.9%11.4%3.4%2.3%
Jan 202641.4%22.2%17.3%12.4%3.7%3%
Feb 202641.6%22.3%16.9%12.5%3.7%3%
Mar 202639.3%21.1%18.5%13.9%4.3%2.8%
Apr 202640.2%21.6%16.7%14.2%4.3%2.9%
May 202640.2%21.6%16.7%14.2%4.3%2.9%
Jun 202639.7%21.3%18.6%14%3.5%2.9%
Jul 202639.2%21.1%19.6%13.9%3.5%2.8%
Aug 202639.9%20.5%19.9%13.5%3.4%2.8%
Sep 202639%21%19.9%13.8%3.4%2.8%

  1. 1.NutriBullet

    39%

    Held 1st. 560K estimated branded searches, -4.3% vs prior month. Share -0.9 points.

  2. 2.Baby Brezza

    21%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Tommee Tippee

    19.9%

    Held 3rd. 286K estimated branded searches, -2.1% vs prior month. Share 0 points.

  4. 4.Philips Avent

    13.8%

    Held 4th. 198K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Babymoov

    3.4%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Beaba

    2.8%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Babymoov and its closest rivals

Every comparison with Babymoov

5 comparisons

How has branded search demand for Babymoov changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Babymoov worldwide fell from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Babymoov’s share of searches among steamer blender brands worldwide decreased from 4.1% to 3.4%.

How did search popularity change for steamer blender brands worldwide in September 2026?

4 changes

  1. In September 2026, NutriBullet lost share of searches among steamer blender brands worldwide, from 39.9% to 39%.

  2. Tommee Tippee’s share of searches among steamer blender brands worldwide has gained ground for 3 months in a row, from 18.6% to 19.9% in September 2026.

  3. Estimated monthly branded searches for Baby Brezza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  4. Estimated monthly branded searches for Babymoov worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are Babymoov’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Babymoov’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • babymoov

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